Branding Development

Logomark and wordmark for SHARE (SHared Access Research Ecosystem), a higher education and research community initiative to ensure the access to, preservation, and reuse of research. SHARE works to make the inventory of research more discoverable and more accessible, and to enable the research community to build upon these assets in creative and productive ways. This project was centered on disseminating information, so we decided to use a visual metaphor of an infinity symbol for the "S" in SHARE paired with wifi-like rays and custom letterforms for the wordmark to help convey the idea of sharing and connecting.