Initiative Microsite

Designed by the firm Knack and developed for The Trevor Project in collaboration with PUMA, the #REFORMTheLockerRoom microsite is a testament to the power of inclusivity in sports. This initiative aims to empower LGBTQ youth both on and off the field, shedding light on the barriers they face in sports environments. The site highlights alarming statistics, such as over 1.8 million LGBTQ young people in the U.S. considering suicide annually, and emphasizes the positive mental health outcomes of inclusive sports participation. Through a blend of compelling narratives, impactful data, and a call to action, the microsite serves as a rallying cry for change, advocating for safer and more inclusive sports environments.