Branding Refinement & Expansion

Logo refinement and brand development for a USAID-funded 5-year project to work on health policy development and implementation around the globe. The project was led by Palladium, a global consulting firm, and focused on health policy development and implementation around the globe. The focus of this brand evolution was to retain the brand equity of the previous logo while updating the look to tighten up the brand and make it more readable at smaller sizes. We also created a series of print and digital templates to help the client maintain a consistent look and feel across all applications.