Mission Briefing

NASSP rebranded their National Association of Student Councils (NASC) initiative, formerly referred to as NatStuCo. For the launch of the new identity, we were tasked with developing the branding and campaign assets for the relaunch of the organization and their new benefits.

Deliverables

  • Video Production
  • Branding Expansion
  • Web Design & Development
  • Print Design

Gallery

Audience Profile

The primary audiences for the NASC relaunch were:
  • Guidance Counselors looking for resources and support to help their students navigate the challenges of adolescence
  • Students from middle and high school looking for resources and support to help them find their voice and make a difference in their schools and communities
  • School Leaders and principals looking for ways to support students' success and ambitions as they prepare for the future

Orbital Analysis

Founded in 1931, the National Association of Student Councils (NASC) is the oldest and largest organization serving middle and high school student councils and the educators who support them. NASC is a nonprofit that provides the opportunity for students to become effective leaders, thus encouraging and influencing a positive school climate. To build excitement for the relaunch, we created a video to announce the new NASC for a room of 4,000+ students and their guidance counselors at the national student leadership conference. The video was used to generate buzz and interest in the new benefits and how they would be able to use them to make a difference in their schools and communities.

Launch Video

We also created a social cutdown of the video to share on social media. In the first 3 days of the video launch on Instagram, it received 13K+ views and more than 21 hours of total play time.
“It's our most played video on IG, by far — over double the second-highest viewed video.” —Monique Clark, NASSP Director of Marketing
By conducting sit-down interviews with National Student Council members, we were able to have students hear from their peer leaders about the benefits of the new NASC and connect it to their specific experiences.

Social Cutdown

Part of the relaunch included a new toolkit website for guidance counselors to find the resources and templates they need to advertise NASC and recruit students to join. Additionally, we created a brand kit with elements to support the new logo for the staff and NASSP to use when creating content for the relaunch, a series of marketing materials (poster, brochures, popup banners, and more), and social media teaser assets to build anticipation prior to the launch.
Visit the NASC Toolkit