Mission Briefing
ViewShift had a strong platform, but they needed a web presence that felt distinct and could explain a complex offering without overwhelming people.
Our task was to create a brand and marketing site that could guide different audiences to the right content path, while giving the internal team a publishing system they could actually move fast with.
Deliverables
- Brand and Logo Development
- Website Design
- Custom WordPress Block Theme
- Resource Filtering + Content Discovery Tools
Audience Profile
The ViewShift site was built for key decision-makers across three core groups:
- Brands that need a faster, evidence-backed way to make creative decisions
- Agencies testing and optimizing campaigns under tight timelines
- Nonprofits looking for affordable ways to validate messaging and understand audience response
It also needed to work for ViewShift's own marketing and product teams, with a publishing workflow they could update without developer bottlenecks.
Orbital Analysis
We built the site as a fully custom WordPress block theme, based on the design system from Figma. In practice, that meant the ViewShift team got a consistent visual foundation they could keep using as the platform and messaging evolved.
For the branding, we wanted to create a look and feel of a scandinavian mid-century modern aesthetic to help the marketing stand out in a sea of cookie-cutter SaSS product marketing sites.
To make content creation easier, we built a reusable set of page sections, including:
- Hero and section layouts
- Testimonial sections and cards
- Icon and information cards
- Step-by-step process layouts
- Accordion and slideshow content panels
A major focus was helping people find what they needed quickly. We built an expanded top navigation with editable mega menus for “Platform” and “Audiences,” along with mobile-friendly behavior and clear call-to-action paths. That made it easier for visitors to self-select the content most relevant to them, while keeping menus simple for editors to manage.
For long-form and resource content, we also added features that made reading and browsing easier:
- Optional sticky table of contents for longer pages
- Category filters to help people quickly find the right resources
- Fully clickable resource cards and cleaner mobile layouts
We also made day-to-day publishing easier for the team, including safer logo/icon uploads, more flexible buttons with icon options, and cleaner author information so content is easier for both people and search engines to understand.
The result is a clearer, more confident marketing platform: a distinct brand presence, a stronger product story, and a content system the ViewShift team can comfortably manage in-house.
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