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e-learning does not have to be boring!

Subject Line: Amigos Online Class: Instructional Design 101 for the Busy Librarian

Amigos has partnered with Fearless Future, a consulting firm with experience supporting libraries, to offer a course covering the fundamentals of designing and developing a self-paced tutorial. The course is scheduled in the Amigos online classroom Wednesdays March 30 –May 5, 2011.

Instructional Design 101 for the Busy Librarian
Dates and Time: March 30, April 6, 13, 20, 27, and May 4, 1:00 p.m. to 3:00 p.m. Central Time each day
This course consists of six 2-hour sessions.

Known for creating engaging and practical workshops, online classes, and presentations, Fearless Future instructors Mary Evangeliste and Yvonne Mery will guide you through the steps of creating effective and engaging tutorials for staff development, patron training, or library instruction. Participants will get hands-on experience in the development of a tutorial as they work with different rapid e-learning authoring tools. This comprehensive course is easy to access and will help you quickly master the skills of developing or presenting training

Yvonne Mery

Yvonne Mery

Yvonne Mery is currently an instructional design librarian at the University of Arizona Libraries. Before becoming a librarian Yvonne taught English as a Second Language abroad and in the US. Yvonne’s most recent work has concentrated on best practices in online teaching, information literacy online instruction, and assessment. Yvonne has given several workshops and presentations on these themes including presentations at LOEX of the West, the Annual Conference on Distance Teaching and Learning, the Technology, Colleges, and Community Online Conference, and the Arizona Library Association. Yvonne recently co-authored a chapter in the book “Best Practices for Credit-Bearing Information Literacy Course” that chronicles the development and implementation of an online information literacy course. In addition to her MLS, Yvonne also holds an MA in Applied Linguistics and a BA in English Literature.

Mary Evangeliste

Mary Evangeliste

Mary Evangeliste is the owner of “Fearless Future: Consulting for things that matter.” She has written and presented widely over the past five years on change management and non-profit marketing. Mary is the co-author of the best-selling book “Bite Sized Marketing: Realistic Solutions for the Overworked Librarian.” Some of the local and national groups Mary has taught with include the State Department, Maryland School of Art and Design, Prince George’s Community College, University of Pittsburgh, Amigos, and Lyrasis. She holds a B.A. in Art History from Allegheny College and an M.L.I.S. from the University of Pittsburgh. Before Mary worked in museums and libraries she had her own dog walking business, was an art consultant, and managed an alt-rock band.

Read the full course description and register today: http://tinyurl.com/4mxjloq

Amigos is an IACET authorized continuing education provider.

For the most up-to-date training schedule, a complete list of courses, descriptions, and a convenient online registration form, visit http://www.amigos.org/learning/calendar/ or contact Chris Brown at Amigos, 1-800-843-8482, ext. 2829, or brown@amigos.org.
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Copyright Amigos Library Services, Inc. 2010, All rights reserved.
Amigos Library Services | 14400 Midway Road | Dallas, TX 75244-3509

ScholarCHIPs-college funds for children of incarcerated parents

NON PROFIT TO ASSIST CHILDREN OF INCARCERATED PARENTS AFFORD COLLEGE

The Tassel is Worth the Hassle

ScholarCHIPS announces their kick off event set for Saturday, October 23. The Washington DC non profit is being created to help children of incarcerated parents afford a college education. Their goal is to raise enough money to award three $10,000 scholarships in the fall of 2011. ScholarCHIPS describes itself as a solution to a cyclical problem in an underserved population in DC.

The kick off event, which serves to inform the public of the organization’s mission and provide opportunities for community support, will be from 1-4pm at St. George’s Episcopal Church at 160 U St. NW — the corner of 2nd and U Street.

ScholarCHIPS encourages anyone interested to attend. The organization’s founders, students Yasmine Arrington and Niacka Carty, Aaron Jenkins of Operation Understanding, and Rev. Dr. Yvonne M. Cooper of Missing Link Ministry, will be speaking that afternoon to further explain the challenges children of incarcerated parents face.

“Teens with incarcerated parents. They fall into the same trap,” says Arrington. “They’ll end up in juvenile detention or they won’t have a desire to go to college.”

Attendees can also expect spoken word performances from additional students as well as refreshments. The criteria for the awards will be announced so even current students are invited to attend. Donations to ScholarCHIPS will be accepted that day but can also be made through the organization’s Facebook page or by contacting scholarCHIPSfund@gmail.com.

Facts

  • At the present time there are no scholarships available for teens with incarcerated parents in the DMV (DC, Maryland, Virginia area)
  • In DC, 50% of high school students graduate and only 15% of those students attend college
  • The average age of children with an incarcerated parent is eight years old
  • Most children with incarcerated parents live in poverty before, during, and after their parents’ incarceration

Multimedia Links

What a great and simple and powerful logo!

Usually I hate banner ads but this logo just blew me away! And I clicked on it!

What a great example of simple but precise logo development.

Check out the video for girl effect here: http://www.girleffect.org/

All of their fact sheets are beautifully created and well researched.

We could all learn from this simple but powerful approach to cause related marketing

Become part of Girl Effect http://www.facebook.com/girleffect?v=wall

and I know that it works ’cause it worked for me!

Become Market Ready!

Mary, Amy and Yvonne at ALA Chicago 2009-Workshop Girls

I have just returned from vacation and I am back to my desk and my emails, but I keep thinking about the energy, excitement and participation at our Become Market Ready! workshop at ALA in DC.  Even though it was 8:30 AM in the morning, the vibe in the air was electric with curiosity. Mary and I are decidedly not morning people and were dreading the fact that we were placed in the 8AM workshop slot. There was so much interaction, Mary and I felt like we were not leading the workshop, but facilitating it!  Everyone was asking questions and generating ideas, there was laughter and activity; but what really caught my sleepy eye was that with all levels of experience in the room, there was support and respect amongst all of us and I thank all of you who participated in that workshop.

So I have to tell you about what happened right afterwards.  I was in the bathroom, because my Venti Americano had done its job, and a participant stopped me to tell me that the workshop was both “valuable and entertaining.”

“Thank you,” I said, “we had fun too.”

Mary and I look forward to facelifting this workshop many more times and if you want us to come to your organization write to Mary @ marye@fearless-future.com

Full Time Fearless!

I have resigned from my position in PA and I am currently in Washington, DC working with a variety of amazing Fearless Future clients. From here I will venture to Western PA.  to visit my extended family. Then I will make my way to my spiritual home-Tucson, AZ. I try to stay away from the sonoran desert but it pulls me back each time!

Jonathan and I knew when we started Fearless Future five years ago that sooner or later one of us would do it full time. We have grown from just hopes and dreams to working with amazing educational, environmental, wellness and social justice clients. These clients inspire us to create the best design and marketing to get the word out about the amazing work they do!

I will always be a librarian and I am grateful for the 12 years I spent in higher education. I love working with students on their research and have been deeply effected by many of my colleagues’ kindness. I have incredible friends from everywhere because of libraries.

We hope to continue to work with librarians all over the world to create exciting and fresh marketing. And of course I am always available for workshops and consultations.

The world of social marketing and design is so exciting right now that I feel that I just cant miss it. Witness the growth of magazines like ODE and groups like GOOD.

I feel like our society is right on the verge of realizing how to apply great marketing and design to solve some of the world’s largest problems.

Most of you know that I have always loved studying and making art and creating social design is my way of translating that skill to the world.

If you have a great non-profit or small business that you think makes the world more fearless for all of us please write me @ marye@fearless-future.com and tell me about them. We would love to connect with them and help them bring awareness to new audiences about  the amazing things they do!  Be fearless!

Social Marketing & m.e.


Yvonne & I  are reading an excellent book on Social Marketing that has many great examples of successful campaigns. Run to the library to borrow it or to amazon to order it—Social Marketing : Influencing Behaviors for Good. We at Fearless Future are committed to making great social marketing and design that works for non profits but what if we are the target audience of a social marketing campaign—does it work on us—for sure!

I have a dirty secret! For many years I have been a secret smoker. Just one every now and then. But still this ad from Washington State Anti-Litter Campaign makes me think every time I think about lighting up in my car. It is a brilliant piece of social marketing. It is witty- Want to Litter ? Fine. It is specific—If you throw a cigarette butt out of your car in Washington State you could be fined 1,025 dollars.

It has made me change my behavior. Every time I think about smoking in my car, I wonder if there is a fine in Pennsylvania, the state where I currently reside. I wonder how much that fine is?  By the time I have thought through these things, well the knee jerk react to smoke has usually passed.

Why we hate READ posters!

Below you will see two examples of President Barack Obama and his relationship to libraries. We hate READ posters because even someone as cool as Obama looks stodgy and staged. The other one which has been floating around the internet was made by a smart designer. This design could actually get tweens and teens to come to the library not to mention all us hipsters that still think we’re cool! When I posted this on facebook some of my college friends said we should make T-shirts and I’m still open to the idea.

Coolest president since FDR!

READ Poster

All the cool kids

All the cool kids

Amigos & Fearless Future

FOR IMMEDIATE RELEASE
January 14, 2010

Media contact: Larry Godwin
Phone: 1-800-843-8482, ext. 2847
Email: godwin@amigos.org

Amigos Partners with Fearless Future to Offer Online Library Marketing Course

Dallas, TX – Amigos Library Services has partnered with Fearless Future, a design and marketing consulting firm with experience supporting libraries, to offer to offer Selling Your Library Without Selling Out! an online project-based marketing course for librarians.

Fearless Future instructors Mary Evangeliste and Yvonne Mery will guide attendees and future designers through the steps needed to create an effective marketing campaign. Class activities will be structured around the actual marketing needs of participants. In true workshop fashion, students will leave the course with a real marketing plan.
The course is scheduled for the Amigos online classroom the first four Mondays in March from 10:30 a.m. to 12:30 p.m. CDT.

Describing the course, Laura Kimberly, Amigos’ Associate Director and Continuing Education Services Manager said, “This is an excellent course to take within the walls of one’s library and at the same time have access to the ideas of other students and knowledgeable instructors who span the country. Online technology allows us to offer students ample time to learn, develop, and apply new skills, and do so without incurring undue expense. Our participants will quickly find that Mary and Yvonne bring abundant energy and solid experience into the classroom.”

About Fearless Future
Fearless Future is a full-service design and marketing consulting firm committed to collaborating with non-profits and organizations that work towards the public good. Services offered include graphic design, visual identity, web design, print design, marketing consultation, marketing materials, marketing plans, workshops, group facilitation, communication positioning, publication audits, grant writing, and copy writing/editing. Mary Evangeliste is the Director of User Services and Outreach at Gettysburg College and co-author of Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian, published by ALA Editions. Yvonne Mery is an Assistant Librarian at the University of Arizona, Tucson.

About Amigos Library Services
For more than 30 years, Amigos Library Services, www.amigos.org, has helped its members obtain affordable services and share library resources and knowledge. With over 600 members, Amigos is the largest consortium of libraries and cultural heritage institutions in the southwestern United States. Through membership in Amigos, libraries collectively gain access to the latest innovations and services in the library community; pursue opportunities for continuing professional education; leverage their buying power; and preserve the region’s rich cultural heritage. This collaboration strengthens each member’s ability to serve and lead its community in the creative and effective use of information resources. ###

Order our book!

Bite-Sized Marketing
Sorry we have been away for so long!

But, we have great news, you can now order our book Bite-Sized Marketing; realistic solutions for the overworked librarian!

ALA Editions, the publishing imprint of the American Library Association (ALA), announces the release of “Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian,” by Nancy Dowd, Mary Evangeliste, and Jonathan Silberman. This book shares simple and cost-effective approaches to effective library marketing in a format that reflects the way people read today. Filled with contemporary marketing ideas, the authors provide:

  • How-tos of guerrilla marketing
  • Cutting-edge digital marketing practices
  • Benefits of traditional print media

Visually compelling and thoroughly practical, this book challenges librarians to market libraries in new and original ways.

Click here to purchase it from ALA.

Contact us and we can get you a $5 coupon.

Mountain Dew—History

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Stop what you are doing and watch this amazing video from Buck!

As part of Mountain Dew’s new logo launch, the brand team at Pepsi asked us to conceive, direct and produce a short animation exploring the evolution of the Dew Brand. We decided to take a walk through history (packed with historical taglines), starting with Dew’s country roots as a moonshine mixer and getting progressively more urban as we move to modern times. And all in 15 seconds!

[via Drawn!]