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FF at ALA in DC!


Mary and I will be signing our book, Bite-Sized Marketing, with our co-author Nancy Dowd at the Swap & Shop.
Come by and say hi!

Sunday, June 27, 12:30–1:30 p.m.
Swap & Shop Presents: PR X-change (Public Relations Exchange)
LLAMA—PRMS Washington Convention Center—Special Events, Hall C, Aisle 700

Also, at the Swap & Shop my colleague from American University Library and fellow Fearless Collaborator, Patricia West and I will be accepting our award for the Best of Show Annual Report we created together last year.
This annual report has also won two additional awards: The Graphic Design USA InHouse Design Award and the Award of Excellence from the Communicator Awards.

Internal marketing is really important to us at Fearless Future. It something we often talk about with people when we are conducting workshops around the country. Internal marketing is defined as everything you do to inform and include your internal staff in your marketing efforts. It is so important that we devote a chapter in our book to the topic.

Mary and her colleague and friend Amy Ward will conduct an interactive workshop on internal marketing as part of the Grassroots program called Become Market Ready!

Become Market Ready!
ALA Washington Convention Center -101 Staff Support Interests
Monday, June 28, 8–10 a.m

Libraries now understand the importance of articulating value deliberately and consistently; some call this marketing. Prepare for marketing to your users by sharing the why, how and when with your organization. This workshop will focus on making your institution “market ready.” Before your organization spends time and money on marketing, attend this workshop and discover the proven tools needed for staff buy in. Learn how to create and conduct a publication audit and open forums for the entire staff. Find out how to develop style sheets and templates that will bring professional consistency to your marketing.

Neither Mary or Amy are morning people so it will interesting to see them dargging their coffee in for this one. They are both skilled trainers and presenters, so this should not only be fun but also informative!

Marketing Workshop Inspires Immediate Action


May 19th, Mary and I presented an introduction to Marketing to the Southern Pennsylvania Information Exchange Source (SPIES). Beth McGuire, one of the event’s organizers, applied our principles before we had even finished the workshop! Inspired by our introduction to style sheets, she immediately began creating one for the SPIES group. It felt fantastic to see such a strong, enthusiastic response to our message. We know that creating a solid style sheet and sticking with it will only make their marketing efforts stronger ways to pay affiliates from your affiliate program. Thanks, SPIES, for inviting Fearless Future to speak with your group of dedicated librarians.

If you are interested in having the Fearless Future crew come to your organization for a workshop on staff development day or any other day, please contact me directly: desiree@fearless-future.com.

Making Amigos at Amigos

A great day in Texas. Mary and I gave our presentation/workshop to the Amigos folks in Dallas this past week. The workshop, “Can Libraries be Sold Like Soap?,” was similar to our CARL presentation but we did make a few adjustments. What’s great about the way we have structured the workshop is that we can easily tailor it to fit any size group. We’ve worked with groups as small as ten and as large as fifty. We can also easily cut or add activities to accommodate for time constraints. One hour workshops work, but they’re not as effective as the three hour workshops we have given.

“Can Libraries Be Sold Like Soap?” is constantly evolving. At the core is our commitment to offering a workshop that is engaging, practical, entertaining, and of course, educational. Still, we are always updating it with analyses of new social marketing campaigns and new activities that really allow participants to come out of the workshop with the beginnings of a campaign. The folks at Amigos came out of the workshop with some great ideas including the “Take One for You and One for a Friend” school library campaign and the public library campaign “Steal Music for Free at Your Library.”

We got to meet some great folks from the area including Nancy Hill from UTEP and Betty Long from the New Mexico State Library. We hope to see these folks again and develop workshops aimed at their particular staff and needs. Only regret is that we had to leave so early. Mary to Chicago for another workshop and me back to Tucson for work and three-year old play.

Thanks to Eddy and Laura at Amigos for all the help behind the scenes. Presentation and travel went off without a hitch thanks to their support. And again thanks to our guru, Katya Andresen, for continued inspiration via her book and blog.

One last thing. If you doubt Mary’s presence and stardom, just click here: http://genneaux.wordpress.com/2008/05/09/i-am-a-tool-of-engagement/

The gal’s a rising star!!!