This blog is no longer maintained. Please visit our new blog.

Planet Green

(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)

Rather than simply pandering to a younger demographic Discovery’s new channel, Planet Green, came up with a pretty inspired & humorous promo spot. The acting isn’t oscar caliber but this certainly will connect with their target audience a heck of a lot better than paying them to read a list of reasons why being eco-friendly is the prudent thing to do.

You have to give it to them for pulling this commercial off, it’s extremely hard to successfully use celebrities (Rocker Tommy Lee & Rapper Ludacris) as spokespeople.

Just look at this terrible example from TNT for the 2008 NBA playoffs featuring Terrence Howard as a comparison. EEEKKKK:
(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)

Simple, Elegant & Fun

(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)
Beautiful ad from Travelers Insurance.
Just by playing with the scale of the umbrella they made a great ad!

Sent by Cody-Thanks Cody!

The world is just awesome

Along with the discovery channel’s new branding, they have rolled out a really charming commercial.

(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)

I really like the new commercial (it gives me the warm & fuzzies), and I also really like the new typography of Discovery’s new logo, but I’m not crazy about the “D” and globe combination they have started using as a stand-alone component of the branding.

[rebranding via AdGoodness]

Tide to Go

This commercial cracks me up!
It originally aired during the super bowl this year, but every time it comes on I practically pee myself.

(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)
My Talking Stain

Campaign for Real Beauty

Dove’s Campaign for Real Beauty made quite a splash when it hit the interwebs in 2006 with their 1st viral video entitled “evolution.”

As a testament to Dove’s success, Foster Farms has just made a spot-on parody of the “evolution” ad entitled “transformation.”

(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)
Dove’s “evolution”
(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)
Foster Farms’ “transformation”

While not exactly new, this is also another great example of culture jamming
Unilever is the parent company of Dove as well as Axe, a men’s cologne who’s ads usually catch ire for being misogynistic.

As a response to the apparent hypocrisy coming from Unilever, an internet user re-mixed Dove’s second viral ad “onslaught” with clips from Axe’s commercials.

(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)
Dove’s “onslaught”
(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)
“A message from Unilever”

Madrid Metro – TV Spot

This commercial absolutely stunning, the only thing I know about it is that it is from 2004 and it was directed by Gabe Ibañez. Really amazing.

(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)

[via the cool hunter]

Rabbits to the Rescue

Is there anything Amy Sedaris can’t do? She can bake, decorate things, host one hell of a party, and apparently wrangle rabbits to do her bidding. (Not to mention she can make an evil mega-corp’s crappy software seem soft and cuddly.)

(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)

Absurdist Advertising

king_of_badminton.jpg
Recently advertising is taking a turn towards the absurd… well I shouldn’t say recently, advertisers have always pushed the envelope as far as unconventional humor goes, but you typically only saw this approach with smaller brands that were more flexible and willing to take risks.

I’ve posted one print campaign and three separate tv commercials from major brands to exemplify my point.

Orbit Gum:

Beautiful Teeth
Emerald Nuts:

Old Spice:

Hot Pockets:

There are two benefits immediately apparent in this style of marketing:

  1. It is, or can be, dirt cheap.
  2. It is very effective with mellinials (god how I loath that word, but it’s very apropos in this instance)

One warning though, it is much easier to execute this style in video rather than in print.

I would be curious to know what all of you think of this?

You are infected with… HUMANS!!!

This video was pulled from Three Legged Legs via Drawn!. When I saw this I was struck by how, a campaign framed in this way, would be infinitely more effective than the advertising that PETA puts out, which is odd since Three Legged Legs isn’t trying to change the world, they are just showing off their amazing animation skills.

That’s the problem with non profits in general – they get so bogged-down with changing the world that their message gets lost because of their own self-importance. Shoving images of butchered lambs into the hands of people who are enjoying their morning Starbucks (à la PETA) is alienating the people they are trying to influence; however, a simple re-framing that connects to the audience would work wonders.

This video communicates the same core message just in a way that is much more accessible to everyone.

Striking a Chord

I found this post on We-Make-Money-Not-Art about La Linea by Osvaldo Cavandoli (see video below) a French TV show from the early 70s. I love this concept of using a simple line to convey complex emotion/action.

Immediately upon seeing La Linea, I thought of a modern example of of this same technique… The new Hilton Hotel’s advertising campaign “Travel should take you places” (see video below).

I really love the simplicity of these.

You can find other clips of La Linea here, here, and here.
And the other three Hilton ads here, here, and here.