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What a great and simple and powerful logo!

Usually I hate banner ads but this logo just blew me away! And I clicked on it!

What a great example of simple but precise logo development.

Check out the video for girl effect here: http://www.girleffect.org/

All of their fact sheets are beautifully created and well researched.

We could all learn from this simple but powerful approach to cause related marketing

Become part of Girl Effect http://www.facebook.com/girleffect?v=wall

and I know that it works ’cause it worked for me!

In honor of the Copa Mundial

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Mountain Dew—History

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Stop what you are doing and watch this amazing video from Buck!

As part of Mountain Dew’s new logo launch, the brand team at Pepsi asked us to conceive, direct and produce a short animation exploring the evolution of the Dew Brand. We decided to take a walk through history (packed with historical taglines), starting with Dew’s country roots as a moonshine mixer and getting progressively more urban as we move to modern times. And all in 15 seconds!

[via Drawn!]

Catchy Commercial Music

Commercials have always used music, in the background or instead of dialogue. Something I’ve noticed recently though is that more and more commercials use songs from more obscure artists, not just songs that are already in the popular mainstream. In 2008 Target had this commercial:

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with two new roommates dancing and decorating to a song. Although the commercial was for the stuff, my friends and I bought the song. Millions of others must also have because Enur was the top dance seller on iTunes in 2008. This is great for musicians!

Fish Attack!

What comes to mind when you think of McDonald’s Filet-O-Fish sandwich?
If you’re like the 80% of Americans* out there, words such as gross, repulsive, or dysentery probably spring to mind. But if you’re like me, godlike ambrosia would be the only appropriate description; but I’ve digressed.

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This commercial gives a more refreshed feel to the Filet-O-Fish as if trying to re-brand that “disgusting” image most Americans have, and the catchy tune is sure to make an impression. Whether you will change your mind about how you feel towards this square fishy patty between two buns smeared in tartar sauce, the next time you’re in any Micky D’s, “Give me back that filet o fish, give me that fish” will undoubtedly swim inside your head. Now, seriously, give me that Filet-O-Fish.
* statistic completely bogus

United States of Tara

I love the opening sequence for the new Showtime series the United States of Tara.

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If you haven’t seen the show, it is about a woman named Tara (Toni Colette) who has dissociative identity disorder. The intro shows three of her other personalities. The first, Alice, typifies a 50’s housewife. The second, Buck, is a cigarette-smoking, Lynard Skynard-loving, Vietnam vet. The third, “T”, is a perpetual 16 year old with all of the typical vices: boys, booze, and bong hits.

The into was directed by Jamie Caliri using stop motion. You can read a little more about the production here.

Jamie also directed one my all-time-favorite commercials.

Super Wednesday!


In order to get us over hump day, Jonathan and I have been re-watching our favorite Super Bowl commercials.

Mary’s top 3:

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Career Builder

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Pedigree

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Doritos

Jonathan’s top 3:

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Pepsi Max

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NBC

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Bridgestone

Look at Alberta go!

I know we have been on a little bit of a video kick here, but I saw these and wanted to share.

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Credits:

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Chad Kabigting
Copywriter: Katie Ainsworth
Graphic Designer: Rory O’Sullivan
Producer: Ann Rubenstein
Account Services: Tricia Bradshaw
Client Supervisor: Bill Rice
Production Company: Holiday Films, Toronto
Director: Adam & Dave
Executive Producer: Josefina Nadurata
Producers: Josefina Nadurata, Chris Pavoni
Director of Photography: Jonny Cliff
Editorial: Melanie Snagg, Tonic Post, Vancouver
Music/Sound Design: Chris Hobbs, Koko Productions, Vancouver
Visual Effects: Tonic Post, Vancouver

[via Adsoftheworld]

Lake of Udaipur

This is an insanely cool music video from Le Tone, thought you would like to see it.

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[via Drawn]

Finding emotion in global warming

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Oh my, this commercial by the firm McCann Erickson is more than intense.

I wonder if this will ever air on US television…

[via Fubiz]