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I get by with a little help from my friends…or don’t underestimate the rich resources that surround you

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When you begin to think about creating a marketing plan for your organization the best thing to do is start talking it up: at beginning of meetings, at the lunch room or any other place or time where people informally gather.

Make sure you get the world out that you are looking for amazing and talented people to work on your team. I have no doubt that you will find most of these resource right within your organization.

If you are working at a university or college you probably have people right in your building who have marketing experience or who are taking classes in this area, people who are great at event planning, people who already have great connections to important people on campus and people who have graphic experience.

The most important thing to do is make sure that these people know that you need them and that you will respect their talents.