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I NEED these

I’m absolutely in love with these time traveling travel posters designed by Amy Martin. All the procceds go to 826LA, a non-profit writing and tutoring center.

You can buy these (for me) here.

[via Josh Spear]

Bic Pens – More Joy of Writing

I found this over at Twenty Four while browsing their awesome collection of ads. These ads are apparently fairly old, but still relevant; I love the idea of taking the mundane and making it spectacular.

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A campaign for BIC Pens. A writing experience so good that you’ll take a long time even when you need to communicate an emergency situation. The campaign is an Epica Bronze Winner and was created by Jung Von Matt.

Credits: Creative Director(s): Mathias Stiller, Wolfgang Schneider >> Copywriter(s): Michael Haeussler >> Art Director(s): Michael Janke >> Photographer(s): Daniel Zoubek >> Other(s): Account Supervisor: Frank Lotze, Frauke Schmidt, Henning Gerstner

What I learned in Yoga last night

My yoga teacher talked last night about the importance of feeling OK with the fact that you can often be wrong or not know how to do something.

I think this is a very integral thing to realize and embrace if you are embarking on any kind of public relation campaign or marketing campaign for your organization.

Let me explain:

  1. With a marketing campaign you often have to take a leap into the unknown, you have to try things that aren’t comfortable.
  2. You have to be ready when you create a campaign to be wrong – just dead wrong sometimes.
  3. Sometimes you will create a funny poster that just bombs or conversely you will create a wild poster that really hits the mark and becomes wildly popular. Last year we made this poster that students ripped off the wall and hung in their dorm room.
    rockin-librarian.jpg

How can you comfortably move into taking chances?

  1. make a one year plan; assess it after one year; and be flexible.
  2. show your posters and other design material to someone outside your organization; ask them to critique it; sit quietly while they do it and actively listen.
  3. browse magazines and journals open your mind to images that may not naturally come to you…
  4. walk around your community and look at what people are wearing , saying and looking at ….

BUT MOST of all be able to be wrong – BE FEARLESS

I think it was David Byrne, of the Talking Heads who said
“By being lost , you can be found” or something like that….икони