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Better than Botox?

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As ALA rounds the corner and you are getting your schedule squared away, all of you have to make room for the LAMA Swap & Shop. Mary and I will have some great brochure makeovers on display and we will be giving away tons of pointers, as well as a few packets of hands-on information.

Swap & Shop:
Sunday, June 25th
11-1:30 in the Main Exhibit Hall in the special events area behind aisle 3700.

I can’t wait to see you all there.

What is happening at ALA in New Orleans ?

I am just starting to put my iternary together for ALA and this came across my computer today and seems interesting.

“PR Forum to focus on word-of-mouth-marketing.” American Library Association. 2006.
http://www.ala.org/ala/pressreleases2006/april2006/PRForummarketing.ht m (Accessed 27 Apr, 2006)

here is the press release:

Marketing is Everyone’s Job @ your library┬«:
PR Forum to focus on word-of-mouth-marketing

(CHICAGO) “Word-of-mouth marketing” is the latest buzz word when it comes to promoting your library, but what does it really mean? Plan to attend the annual PR FORUM during the ALA Annual Conference in New Orleans, and you will learn what it is, why it works and how you can use it to engage every staff member, trustee, Friend, faculty member and student in spreading your library’s message.

The PR FORUM will take place Sunday, June 25, 2006, from 8 to 10 a.m. in Morial Convention Center, Room 352.

The program is geared toward library public relations and marketing professionals but is open to any ALA member wishing to attend. This can’t-miss event will feature an expert panel offering tips and strategies for making the most out of your word-of-mouth efforts. It also will include an update on The Campaign for America’s Libraries and recognition of the Maricopa County (Ariz.) Library District, winner of the 2006 Scholastic Library Publishing National Library Week Grant.

The “word-of-mouth marketing” panelists include:

  • Peggy Barber and Linda Wallace, Principals, Library Communications Strategies, Inc.
  • Camila Alire, Dean, University Libraries, University of New Mexico; ACRL President
  • Donna Dziedzic, Executive Director, Naperville (Ill.) Public Library

The PR FORUM will be moderated by Kathleen Imhoff, Executive Director, Lexington (Ky.) Public Library and chair of the PR Assembly, which sponsors the PR FORUM. The PR Assembly is a subcommittee of the ALA Public Awareness Committee.

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What is everyone else doing at ALA?