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FF at ALA in DC!


Mary and I will be signing our book, Bite-Sized Marketing, with our co-author Nancy Dowd at the Swap & Shop.
Come by and say hi!

Sunday, June 27, 12:30–1:30 p.m.
Swap & Shop Presents: PR X-change (Public Relations Exchange)
LLAMA—PRMS Washington Convention Center—Special Events, Hall C, Aisle 700

Also, at the Swap & Shop my colleague from American University Library and fellow Fearless Collaborator, Patricia West and I will be accepting our award for the Best of Show Annual Report we created together last year.
This annual report has also won two additional awards: The Graphic Design USA InHouse Design Award and the Award of Excellence from the Communicator Awards.

Internal marketing is really important to us at Fearless Future. It something we often talk about with people when we are conducting workshops around the country. Internal marketing is defined as everything you do to inform and include your internal staff in your marketing efforts. It is so important that we devote a chapter in our book to the topic.

Mary and her colleague and friend Amy Ward will conduct an interactive workshop on internal marketing as part of the Grassroots program called Become Market Ready!

Become Market Ready!
ALA Washington Convention Center -101 Staff Support Interests
Monday, June 28, 8–10 a.m

Libraries now understand the importance of articulating value deliberately and consistently; some call this marketing. Prepare for marketing to your users by sharing the why, how and when with your organization. This workshop will focus on making your institution “market ready.” Before your organization spends time and money on marketing, attend this workshop and discover the proven tools needed for staff buy in. Learn how to create and conduct a publication audit and open forums for the entire staff. Find out how to develop style sheets and templates that will bring professional consistency to your marketing.

Neither Mary or Amy are morning people so it will interesting to see them dargging their coffee in for this one. They are both skilled trainers and presenters, so this should not only be fun but also informative!

Bite-Sized Marketing

Bite-Sized Marketing

Mary and I have been working extremely hard on our new book with our good friend Nancy Dowd.

The book, Bite-Sized Marketing; solutuions for the overworked librarian, will be coming out this summer from ALA.
Keep an eye out for it!

Fearless, Coast to Coast

Yvonne Mery and I will be presenting on Friday April 4th in Irvine California at the California Association of Research Libraries. We will be presenting with a wonderful colleague from UC Irvine, Pauline Manaka. We are presenting a shortened version of “Can Libraries be sold as soap?” Our interactive workshop that focuses on social marketing campaigns and its transferability to libraries.

Jonathan will be presenting with other awesome colleagues, Alex Hodges and Patricia West, on Tuesday, April 8th at Computers in Libraries in Arlington, Virginia. Jonathan and company will be talking about the amazing work done marketing IM service at American University Library. Finally our wonderful friend and co-author Nancy Dowd of The “M” Word is also presenting at Computers in Libraries. Nancy will be talking about how to survive tech exhaustion and instead find the best uses Web 2.0 technology in libraries.