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Catch ’em by surprise.

Every time Jonathan and I hand out our business cards, a chuckle invariably follows, and we couldn’t be happier.

Billy is fearless, he rides his bike without training wheels

Sally cares about the future, that is why she recycles

We think it is one of the best complements we could ever receive.

ALA Swap & Shop Recap

Thanks to all of you who came out and supported us, the LAMA Swap & Shop was a huge success. I am posting the redesigns for those of you who couldn’t drop by or didn’t make it to New Orleans.

Here is some background on this project. Fearless Future was invited to do the academic brochure redesigns of the Swap & Shop PR Makeovers at ALA this year. In order to provide the selected libraries with the most flexibility in terms of production, we designed a brochure to be professionally printed as well as in-house produceable brochure (Black & White, Xeroxed).

Below I have posted the redesigns along with some framing so you can see the inspiration behind each brochure.

One of the brochures we chose to redesign was the Missouri Journalism Library. The Journalism Library is moving to a new building, and while they are waiting for a new building to be constructed, they are in very cramped quarters.

Missouri Journalism Library professionally printed brochure redesign:
Missouri Journalism Library Missouri Journalism Library
Missouri Journalism Library Missouri Journalism Library

Missouri Journalism Library in-house produced trifold brochure redesign:
Missouri Journalism Library Missouri Journalism Library

The other library that we choose was the Robert W. Woodruff Library. The Woodruff Library is the consortial library of four historically black colleges in Atlanta, GA.

Robert W. Woodruff Library professionally printed brochure redesign:
Robert W. Woodruff Library Robert W. Woodruff Library

Robert W. Woodruff Library in-house produced brochure redesign:
Robert W. Woodruff Library Robert W. Woodruff Library
Attachments:
Missouri Journalism Library In-House PDF
Missouri Journalism Library Professionally Printed PDF
Robert W. Woodruff Library In-House PDF
Robert W. Woodruff Library Professionally Printed PDF

Swap & Shop Makeover

swap.jpg

If you are going to be at ALA in New Orleans this year, you definitely need to stop by the Swap & Shop on Sunday, June 25 at 11:00 am – 1:30 pm in the Exhibit Hall.

Not only will you get a chance to see a showcase of successful PR materials, but you will also get a chance to see me and Mary in action. Fearless Future has been invited to handle the redesign of the chosen academic library brochures that were submitted for the “Makeover” section of the Swap & Shop.

We would love to see all of you there!

Link to press release about the Swap & Shop.