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Become Market Ready!

Mary, Amy and Yvonne at ALA Chicago 2009-Workshop Girls

I have just returned from vacation and I am back to my desk and my emails, but I keep thinking about the energy, excitement and participation at our Become Market Ready! workshop at ALA in DC.  Even though it was 8:30 AM in the morning, the vibe in the air was electric with curiosity. Mary and I are decidedly not morning people and were dreading the fact that we were placed in the 8AM workshop slot. There was so much interaction, Mary and I felt like we were not leading the workshop, but facilitating it!  Everyone was asking questions and generating ideas, there was laughter and activity; but what really caught my sleepy eye was that with all levels of experience in the room, there was support and respect amongst all of us and I thank all of you who participated in that workshop.

So I have to tell you about what happened right afterwards.  I was in the bathroom, because my Venti Americano had done its job, and a participant stopped me to tell me that the workshop was both “valuable and entertaining.”

“Thank you,” I said, “we had fun too.”

Mary and I look forward to facelifting this workshop many more times and if you want us to come to your organization write to Mary @ marye@fearless-future.com

Cards & Campaigns

Hey All! This is Malia, Fearless Future intern, contributing my first blog post! I just wanted to share some interesting artwork I came across.

While working at the UA library, a good citizen turned in a few lost items one of those being a library card from the Tempe Public Library here in Arizona. I’ve got to say, I’ve never seen a cooler library card! I was intrigued and looked up Tempe Public Library under the assumption that they must have a really awesome marketing department. It turns out there are four specially designed cards by artists in Arizona that have references to the common theme of mass transit. Mary Lucking designed the one I came across, shown here.

behemoth-hitches-a-ride.jpg

Before looking up the design of this card, I had no idea what the image was about. A friend of mine guessed that the guy in the picture was simply taking the light rail. I thought it was a good guess, but it’s actually a scene from the artist’s favorite book called The Master and Margarita, when a cat tries to board a Moscow street car.

Also, here’s an interesting slideshow called Reading Tea Leaves and Campaign Logos I found while wandering around The New York Times website. It humorously analyzes various campaign logos for current presidential candidates. One of my favorites is shown here.

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What I learned in Yoga last night

My yoga teacher talked last night about the importance of feeling OK with the fact that you can often be wrong or not know how to do something.

I think this is a very integral thing to realize and embrace if you are embarking on any kind of public relation campaign or marketing campaign for your organization.

Let me explain:

  1. With a marketing campaign you often have to take a leap into the unknown, you have to try things that aren’t comfortable.
  2. You have to be ready when you create a campaign to be wrong – just dead wrong sometimes.
  3. Sometimes you will create a funny poster that just bombs or conversely you will create a wild poster that really hits the mark and becomes wildly popular. Last year we made this poster that students ripped off the wall and hung in their dorm room.
    rockin-librarian.jpg

How can you comfortably move into taking chances?

  1. make a one year plan; assess it after one year; and be flexible.
  2. show your posters and other design material to someone outside your organization; ask them to critique it; sit quietly while they do it and actively listen.
  3. browse magazines and journals open your mind to images that may not naturally come to you…
  4. walk around your community and look at what people are wearing , saying and looking at ….

BUT MOST of all be able to be wrong – BE FEARLESS

I think it was David Byrne, of the Talking Heads who said
“By being lost , you can be found” or something like that….икони

Marketing extends everywhere

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One of the things that people forget when developing your marketing plan is that marketing extends to everything that comes out of your organization. Posters, brochures, even temporary signs all get the magic marketing treatment.

Every chance that you are presented, you need to reinforce your brand. Let’s not kid ourselves, it is time to begin thinking of your institution as a brand whether or not you like the idea of it.

Reinforcing your brand is the most fundamentally important aspects of marketing, you have to tie your brand to your institution.

Here are two logos for American University Library, one is used for formal publications and the other is used for the day-to-day materials from the library.

AUL_stamp.jpg header small.png

A logo is the easiest way to create a brand for the library in the mind of the viewers. Keep this in mind, most libraries usually forgo a library logo for their university’s logo.