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e-learning does not have to be boring!

Subject Line: Amigos Online Class: Instructional Design 101 for the Busy Librarian

Amigos has partnered with Fearless Future, a consulting firm with experience supporting libraries employees feeling unhappy, to offer a course covering the fundamentals of designing and developing a self-paced tutorial. The course is scheduled in the Amigos online classroom Wednesdays March 30 –May 5, 2011.

Instructional Design 101 for the Busy Librarian
Dates and Time: March 30, April 6, 13, 20, 27, and May 4, 1:00 p.m. to 3:00 p.m. Central Time each day
This course consists of six 2-hour sessions.

Known for creating engaging and practical workshops, online classes, and presentations, Fearless Future instructors Mary Evangeliste and Yvonne Mery will guide you through the steps of creating effective and engaging tutorials for staff development, patron training, salary paystub for your employees payment or library instruction, learn to improve your engagement rate on TikTok. Participants will get hands-on experience in the development of a tutorial as they work with different rapid e-learning authoring tools. This comprehensive course is easy to access and will help you quickly master the skills of developing or presenting training

Yvonne Mery

Yvonne Mery

Yvonne Mery is currently an instructional design librarian at the University of Arizona Libraries. Before becoming a librarian Yvonne taught English as a Second Language abroad and in the US. Yvonne’s most recent work has concentrated on best practices in online teaching, information literacy online instruction, and assessment. Yvonne has given several workshops and presentations on these themes including presentations at LOEX of the West, the Annual Conference on Distance Teaching and Learning, the Technology, Colleges, and Community Online Conference, and the Arizona Library Association. Yvonne recently co-authored a chapter in the book “Best Practices for Credit-Bearing Information Literacy Course” that chronicles the development and implementation of an online information literacy course. In addition to her MLS, Yvonne also holds an MA in Applied Linguistics and a BA in English Literature.

Mary Evangeliste

Mary Evangeliste

Mary Evangeliste is the owner of “Fearless Future: Consulting for things that matter.” She has written and presented widely over the past five years on change management and non-profit marketing. Mary is the co-author of the best-selling book “Bite Sized Marketing: Realistic Solutions for the Overworked Librarian.” Some of the local and national groups Mary has taught with include the State Department, Maryland School of Art and Design, Prince George’s Community College, University of Pittsburgh, Amigos, and Lyrasis. She holds a B.A. in Art History from Allegheny College and an M.L.I.S. from the University of Pittsburgh. Before Mary worked in museums and libraries she had her own dog walking business, was an art consultant, and managed an alt-rock band as well she just to do payroll administration services.

Read the full course description and register today:

Amigos is an IACET authorized continuing education provider.

For the most up-to-date training schedule, a complete list of courses, descriptions, and a convenient online registration form, visit or contact Chris Brown at Amigos, 1-800-843-8482, ext. 2829, or
Copyright Amigos Library Services, Inc. 2010, All rights reserved.
Amigos Library Services | 14400 Midway Road | Dallas, TX 75244-3509

Full Time Fearless!

I have resigned from my position in PA and I am currently in Washington, DC working with a variety of amazing Fearless Future clients. From here I will venture to Western PA.  to visit my extended family what you can do as business owners. Then I will make my way to my spiritual home-Tucson, AZ. I try to stay away from the sonoran desert but it pulls me back each time!

Jonathan and I knew when we started Fearless Future five years ago that sooner or later one of us would do it full time. We have grown from just hopes and dreams to working with amazing educational, environmental, wellness and social justice clients. These clients inspire us to create the best design and marketing to get the word out about the amazing work they do!

I will always be a librarian and I am grateful for the 12 years I spent in higher education. I love working with students on their research and have been deeply effected by many of my colleagues’ kindness. I have incredible friends from everywhere because of libraries.

We hope to continue to work with librarians all over the world to create exciting and fresh marketing, not many feel this is their field but if you feel the signs to switch a job and start running your business just let me know. And of course I am always available for workshops and consultations.

The world of social marketing and design is so exciting right now that I feel that I just cant miss it. Witness the growth of magazines like ODE and groups like GOOD.

I feel like our society is right on the verge of realizing how to apply great marketing and design to solve some of the world’s largest problems.

Most of you know that I have always loved studying and making art and creating social design is my way of translating that skill to the world.

If you have a great non-profit or small business that you think makes the world more fearless for all of us please write me @ and tell me about them. We would love to connect with them and help them bring awareness to new audiences about  the amazing things they do!  Be fearless!

Mary and the ATL

Mary will be presenting with her wonderful and supportive colleagues Maureen O’Brien Dermott (Dickinson College Library) and Katherine Furlong (Lafayette College Library) at the 1st ever Access Services Conference at Georgia Tech Global Learning Center, Atlanta, GA on 11/12/09 at 2:30–3:20 PM

Here is some info on their talk:

You are not alone: managing change in user/access services with compassion and commitment.

In this panel presentation three managers of Access Services share the triumphs, disappointments and the “down right uncomfortable” work of transforming a user/access services department. Changes in the user/access service areas are inevitable; systems change and improve, vendors change, production numbers increase or decrease and technology dictates changes in work flow. How can we learn from each other instead of feeling as if we are in this all alone? How can we strive to create respectful workplaces while also asking employees to change when they are comfortable with the current state of their unit? We will discuss how to conduct a gap analysis to identify areas that need improvement, system analysis to aid in the sometimes-contentious abandonment of legacy services, and the most important component of change leadership –how to communicate clearly and effectively with staff so that are informed, educated and feel that they are fundamental in the success of the transformation.

Mary is very interested in respectful and compassion management practices, you can read more about this in her chapter Guidelines for knowing and showing : from good to great bosses in Staff development strategies that work! : stories and strategies from new librarians

Look at Alberta go!

I know we have been on a little bit of a video kick here, but I saw these and wanted to share.

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Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Chad Kabigting
Copywriter: Katie Ainsworth
Graphic Designer: Rory O’Sullivan
Producer: Ann Rubenstein
Account Services: Tricia Bradshaw
Client Supervisor: Bill Rice
Production Company: Holiday Films, Toronto
Director: Adam & Dave
Executive Producer: Josefina Nadurata
Producers: Josefina Nadurata, Chris Pavoni
Director of Photography: Jonny Cliff
Editorial: Melanie Snagg, Tonic Post, Vancouver
Music/Sound Design: Chris Hobbs, Koko Productions, Vancouver
Visual Effects: Tonic Post, Vancouver

[via Adsoftheworld]

Making Amigos at Amigos

A great day in Texas. Mary and I gave our presentation/workshop to the Amigos folks in Dallas this past week. The workshop, “Can Libraries be Sold Like Soap?,” was similar to our CARL presentation but we did make a few adjustments. What’s great about the way we have structured the workshop is that we can easily tailor it to fit any size group. We’ve worked with groups as small as ten and as large as fifty. We can also easily cut or add activities to accommodate for time constraints. One hour workshops work, but they’re not as effective as the three hour workshops we have given.

“Can Libraries Be Sold Like Soap?” is constantly evolving. At the core is our commitment to offering a workshop that is engaging, practical, entertaining, and of course, educational. Still, we are always updating it with analyses of new social marketing campaigns and new activities that really allow participants to come out of the workshop with the beginnings of a campaign. The folks at Amigos came out of the workshop with some great ideas including the “Take One for You and One for a Friend” school library campaign and the public library campaign “Steal Music for Free at Your Library.”

We got to meet some great folks from the area including Nancy Hill from UTEP and Betty Long from the New Mexico State Library. We hope to see these folks again and develop workshops aimed at their particular staff and needs. Only regret is that we had to leave so early. Mary to Chicago for another workshop and me back to Tucson for work and three-year old play.

Thanks to Eddy and Laura at Amigos for all the help behind the scenes. Presentation and travel went off without a hitch thanks to their support. And again thanks to our guru, Katya Andresen, for continued inspiration via her book and blog.

One last thing. If you doubt Mary’s presence and stardom, just click here:

The gal’s a rising star!!!

Mary is kickin’ ass and takin’ names

This week Mary is presenting at two conferences. Woah Mama!

Keep an eye out for her if you are attending either of these conferences!

A Brand You World: Amigos Member Conference 2008
Breakout Session with Yvonne Mery
Wednesday, May 7th, 2008

Can Libraries Be Sold like Soap?
When: Wednesday, May 7 – 1:00 p.m. – 3:10 p.m. (Breakout Session)
Speakers: Mary Evangeliste Director of User Services & Outreach, Gettysburg College and Co-Founder, Fearless Future: Marketing for Things That Matter; Yvonne Mery, Assistant Librarian, Undergraduate Services Team, University of Arizona Library
Audience: Branding and Marketing
Traditionally, many librarians have had little faith in commercial marketing, perceiving it as unnecessary and claiming, in effect, that you can’t sell libraries like you sell soap. This session will present an alternative perspective on commercial marketing: social marketing and its applicability to libraries.

Tools of Engagement: Attracting and Engaging Library Users
Library Challenges & Opportunities
Friday, May 9th, 2008

What are the most creative libraries doing to engage current and potential users of the library? Join us as we explore great new ideas for reaching and engaging users and look at some results of users’ involvement in shaping library services, programs, and spaces. This program will go beyond PR, to involving our various communities of users in shaping the libraries of the future. Panelists include an accomplished library social marketer and outreach librarian, a very successful public library director who has integrated her library with other public agencies, a leader in college student engagement programs, and a recent MLS graduate exploring new ideas. This teleconference is 90 minutes–Noon to 1:30 p.m. Eastern Time

Kindle killed the library


…well not really, but there is potential an e-reader could one day. Personally, I don’t think Amazon’s Kindle will be the device to bring us into the next century. I haven’t played with it, but have been combing the tech blogs reading reviews and watching videos because I’ve been waiting for a viable e-reader to come out and Sony’s clunky reader, wrapped in digital rights management, was nothing that interested me.

The Kindle seems like it is actually really cool, but I don’t think that the interface is there yet. The e-paper display is awesome (no eye strain, long battery life) but that is part of the problem, the refresh rate is so bad you can’t create complex interactions/interfaces with it. What is real inciting is free wireless data.

Personally I think the real test of whether of not this will become a revolutionary device will be if Amazon opens it up. If some enterprising individual (read hacker) figures out how to make it so I can share the free wireless connection with my laptop, this will become strapped to my hip for life, and who knows I might actually read a book on it.

[product page] via TechCrunch

The Future’s So Bright I’ve Got To Wear Shades


It seems to me that people in libraries are obsessed with talking about the future of libraries. Being occupied by the future is kinda against my Buddhist beliefs, but that is another post altogether. Well I am here to tell you that we’ve got nothing to worry about!
I had the privilege of attending a conference put on by the students at the University of Arizona School of Information and Library Sciences and if the caliber and intellect of these students is an indication of the people moving into librarianship—I HAVE NO WORRIES!

This conference was way better than any ALA program I have ever attended. The subject matter was rich and the participants were enthusiastic.
Here is the link to the entire wonderful day:

There were so many wonderful programs that I wished that I could have been in two places at once…

Also there were many wonderful participants from the Knowledge River program at SIRLS (University of Arizona School of Information and Library Science)
If you do not know about the Knowledge River program please take a look here
It is a program to encourage Hispanic and Native American students into the library profession.

I have been fortunate enough to supervise two Interns from the Knowledge River program and they were and are fabulous.

Like I said, the future is so bright I’ve got to wear shades!

I am busy figuring out my last minute details on the two presentation I am doing for AZLA

See ya in Mesa !

It’s all about selection

Just recently I read a quote from Don Joyce (of Negativland) on Wired and it seemed suitable to libraries and marketing. Joyce says:

“Selectivity becomes of prime importance, whether it’s looking for content or trying to find what you’re looking for in a thousand pages of search results. As Duchamp and Warhol predicted before they ever saw a computer, there is an art and a message in the act of selection itself.”

Working in libraries over the years, I have noticed one thing come up over and over again: librarians do not understand the fine art of selection. Yes, they are well meaning. When an undergraduate comes to a class or to the reference desk librarians always try to tell the student everything.

Instead we need to retrain ourselves to only impart exactly the information that is needed.

In marketing this means that we have to choose our images with great care. This is one of the reasons that Jonathan and I want to rid the world of clip art.

Both Warhol and Duchamp were excellent at picking out something in everyday life and calling it art. Warhol’s most famous piece of art is the Campbell’s Soup Can and Duchamp’s is the Urinal—and before you can say “I can do better than that”–the truth is you didn’t!—And that is the thing about art and selection and I think that we should all embrace this idea: every image we use to promote our services and activities has weight, so choice carefully!

Every person should consider themselves an artist when choosing, because in our overly media saturated world the choice itself becomes a kind of art.

The Amazing Library Race


For the second year Mary has organized the “Amazing Library Race” at the University of Arizona. The race lead students through different “stations” where they find out information about different library services. With all kinds of local sponsorship and help from all over the library, the event was a HUGE success. Click here to head over to Rebecca Blakiston’s (steadfastlibrarian) blog post to get her break down of the event and see some pictures.