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The Future’s So Bright I’ve Got To Wear Shades


It seems to me that people in libraries are obsessed with talking about the future of libraries. Being occupied by the future is kinda against my Buddhist beliefs, but that is another post altogether. Well I am here to tell you that we’ve got nothing to worry about!
I had the privilege of attending a conference put on by the students at the University of Arizona School of Information and Library Sciences and if the caliber and intellect of these students is an indication of the people moving into librarianship—I HAVE NO WORRIES!

This conference was way better than any ALA program I have ever attended. The subject matter was rich and the participants were enthusiastic.
Here is the link to the entire wonderful day:

There were so many wonderful programs that I wished that I could have been in two places at once…

Also there were many wonderful participants from the Knowledge River program at SIRLS (University of Arizona School of Information and Library Science)
If you do not know about the Knowledge River program please take a look here
It is a program to encourage Hispanic and Native American students into the library profession.

I have been fortunate enough to supervise two Interns from the Knowledge River program and they were and are fabulous.

Like I said, the future is so bright I’ve got to wear shades!

I am busy figuring out my last minute details on the two presentation I am doing for AZLA

See ya in Mesa !

A social networking site I can get behind

Everyone in libraryland and beyond is talking about the power of Web 2.0. And why not, there is a lot to be excited about in the world of interactivity such as open tagging and reader reviews in library catalogs. But librarians having myspace and facebook profiles? I mean eek let the students have their own space.

Hey don’t get me wrong, if you happen to be a librarian and you also love these tools and you use them to talk to your friends then by all means bring your library-ness along for the ride. What I object to is trying to fit a round peg into a square hole. I guess what I am saying is don’t force it!

I think going onto myspace after a certain age (and I am definitely of that age) is kinda creepy. It reminds me of when I was a young alt-youth trading obscure music all around the country with friends. Everyone was sharing music through the mail and it was intimate and oh-so age specific, I mean back then you didn’t hear of band like the Flaming Lips until someone snuck them into a mix tape and then you were hooked. Then there were always these creepy older guys hanging around who wanted to be in the scene, they wanted to pay to take you to a show or something else enticing (especially when you are broke). It always felt forced and just, well, weird and if I were in my twenties and logging onto myspace every five mintues (which I am sure I would be doing) I would not be looking to talk with my librarian.

I think every generation should have there own space, and by the very definition of individuation, it should be theirs alone.

But, here is a social networking site I can get behind. Good Reads: check me out
What did nerdy people like me do before the internet? Trade books and tapes with friends through the mail, of course. So Goodreads is just a logical extension for all of us now scattered across the country. We look at each other’s stuff –like the other day I saw two friends, one in DC and one in Austin, reading the same book-hmmm! They don’t know each other so you can bet I am interested in this book now…

Speaking of Austin, if you are into music you should check out two documentaries that are sad, strange and beautiful:

Your gonna miss me : A film about Roky Erickson
The Devil and Daniel Johnson

Win a Free Marketing Makeover!!!

If you are going to be at the ALA Annual Conference in DC this year, Mary and I will have a booth at the Swap & Shop where we will be raffling off a chance to have Fearless Future redesign the marketing material of your choice (logo, brochure, business cards, etc.) for free!

Head on down to the Washington Convention Center Special Events Area, behind Aisle 600 on the exhibit floor between 11 a.m. and 1:30 p.m. on Sunday, June 24 to enter.

We can’t wait to see you there!

Will it make my teeth whiter?

Mary EvangelisteDerik A. Badman’s drawing of Mary

There have been some requests to post the powerpoint “Will it make my teeth whiter? Selling the library without selling out,” from ACRL Baltimore. Below you will find the presentation and the bibliography from the talk.

Derik Badman did a nice write up (and drawing) on the ACRL blog “live from the scene” regarding the presentation.

Oh and if anyone took pictures of this presentation would you please shoot me an e-mail? Mary and I were so scattered by then, we didn’t take any for posterity.

Will it make my teeth whiter presentation
Presentation bibliography

Mary’s ACRL Baltimore

mary_and_jonathan.jpgMary and Jonathan at the 2006 Swap ‘n Shop in NOLA

If you would like to catch a glimpse of the splendor that is Mary Evangeliste, you can see her in action at ACRL; Mary is presenting not once, but twice at ACRL in Baltimore this year.

Library as Convener: Collaborations that Build Creative (Academic) Communities

Session Format: Workshop
Track: Collaborations
Theme: Rocking the Boat (innovations)

Friday, March 30
8:30 AM – 12:15 PM

Session Number/Code: W
Room: Baltimore Convention Center – 338

Bess de Farber
Grants & Revenue Manager, University of Arizona Libraries
Mary Evangeliste
Training Coordinator-Information Commons, University of Arizona

Program Description:
Learn the art of collaboration through structured facilitative methods that yield creative ideas you never would have dreamed of on your own. The workshop presents a simulation of processes on how to host a CoLAB Planning® session in your library.

Note: This workshop limited to 60 particpants in order to ensure active participation. Pre-registration will be available in February 2007.

Learning Objectives

  • Understand the concepts that drive outstanding collaborations
  • Plan how to present an innovative facilitative process to discover new collaborative relationships/projects in your own community
  • Utilize tools that ensure candidness, follow-through, and commitment to the project end-result


Will it make my teeth whiter? Selling the library without selling out

Session Format: Panel Session
Track: The Environment for Libraries
Theme: Lifelines (values)

Saturday, March 31
4:30 PM – 5:30 PM

Session Number/Code: PN
Room: Baltimore Convention Center – 310

Julie O’Keeffe
Coordinator of Outreach Services, Marquette University
Erla Heyns Ph.D. Libr
Director, Cornell University
Mary Evangeliste
Training Coordinator-Information Commons, University of Arizona
Patricia Berge
Librarian, Marquette University

Program Description:
Academic libraries increasingly compete for the attention of patrons. Many librarians have begun to embrace marketing of libraries, however, many are still reluctant. How do we move from marketing as an add-on to making it integral to libraries?

Learning Objectives

  • Articulate assumptions and obstacles towards marketing
  • Describe methods to communicate our professional ethics, as outlined by ALA, through marketing
  • Analyze the costs and benefits of marketing

Better than Botox?


As ALA rounds the corner and you are getting your schedule squared away, all of you have to make room for the LAMA Swap & Shop. Mary and I will have some great brochure makeovers on display and we will be giving away tons of pointers, as well as a few packets of hands-on information.

Swap & Shop:
Sunday, June 25th
11-1:30 in the Main Exhibit Hall in the special events area behind aisle 3700.

I can’t wait to see you all there.

Of Course I think Reference is cool…

but I just found an entire publishing company that thinks so as well.

Check out Salem Press to get your Reference is cool button. They also have lots of library-ness photos from films like desk set and other great librarian type gear.

We have to stop thinking of ourselves as running after the technology trends etc and embrace the fun and whimsy of being a librarian.