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FF at ALA in DC!

Mary and I will be signing our book, Bite-Sized Marketing, with our co-author Nancy Dowd at the Swap & Shop.
Come by and say hi!

Sunday, June 27, 12:30–1:30 p.m.
Swap & Shop Presents: PR X-change (Public Relations Exchange)
LLAMA—PRMS Washington Convention Center—Special Events, Hall C, Aisle 700

Also, at the Swap & Shop my colleague from American University Library and fellow Fearless Collaborator, Patricia West and I will be accepting our award for the Best of Show Annual Report we created together last year.
This annual report has also won two additional awards: The Graphic Design USA InHouse Design Award and the Award of Excellence from the Communicator Awards.

Internal marketing is really important to us at Fearless Future. It something we often talk about with people when we are conducting workshops around the country. Internal marketing is defined as everything you do to inform and include your internal staff in your marketing efforts. It is so important that we devote a chapter in our book to the topic.

Mary and her colleague and friend Amy Ward will conduct an interactive workshop on internal marketing as part of the Grassroots program called Become Market Ready!

Become Market Ready!
ALA Washington Convention Center -101 Staff Support Interests
Monday, June 28, 8–10 a.m

Libraries now understand the importance of articulating value deliberately and consistently; some call this marketing. Prepare for marketing to your users by sharing the why, how and when with your organization. This workshop will focus on making your institution “market ready.” Before your organization spends time and money on marketing, attend this workshop and discover the proven tools needed for staff buy in. Learn how to create and conduct a publication audit and open forums for the entire staff. Find out how to develop style sheets and templates that will bring professional consistency to your marketing.

Neither Mary or Amy are morning people so it will interesting to see them dargging their coffee in for this one. They are both skilled trainers and presenters, so this should not only be fun but also informative!

Amigos & Fearless Future

January 14, 2010

Media contact: Larry Godwin
Phone: 1-800-843-8482, ext. 2847

Amigos Partners with Fearless Future to Offer Online Library Marketing Course

Dallas, TX – Amigos Library Services has partnered with Fearless Future, a design and marketing consulting firm with experience supporting libraries, to offer to offer Selling Your Library Without Selling Out! an online project-based marketing course for librarians.

Fearless Future instructors Mary Evangeliste and Yvonne Mery will guide attendees and future designers through the steps needed to create an effective marketing campaign. Class activities will be structured around the actual marketing needs of participants. In true workshop fashion, students will leave the course with a real marketing plan.
The course is scheduled for the Amigos online classroom the first four Mondays in March from 10:30 a.m. to 12:30 p.m. CDT.

Describing the course, Laura Kimberly, Amigos’ Associate Director and Continuing Education Services Manager said, “This is an excellent course to take within the walls of one’s library and at the same time have access to the ideas of other students and knowledgeable instructors who span the country. Online technology allows us to offer students ample time to learn, develop, and apply new skills, and do so without incurring undue expense. Our participants will quickly find that Mary and Yvonne bring abundant energy and solid experience into the classroom.”

About Fearless Future
Fearless Future is a full-service design and marketing consulting firm committed to collaborating with non-profits and organizations that work towards the public good. Services offered include graphic design, visual identity, web design, print design, marketing consultation, marketing materials, marketing plans, workshops, group facilitation, communication positioning, publication audits, grant writing, and copy writing/editing. Mary Evangeliste is the Director of User Services and Outreach at Gettysburg College and co-author of Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian, published by ALA Editions. Yvonne Mery is an Assistant Librarian at the University of Arizona, Tucson.

About Amigos Library Services
For more than 30 years, Amigos Library Services,, has helped its members obtain affordable services and share library resources and knowledge. With over 600 members, Amigos is the largest consortium of libraries and cultural heritage institutions in the southwestern United States. Through membership in Amigos, libraries collectively gain access to the latest innovations and services in the library community; pursue opportunities for continuing professional education; leverage their buying power; and preserve the region’s rich cultural heritage. This collaboration strengthens each member’s ability to serve and lead its community in the creative and effective use of information resources. ###

Now it’s our turn…

Since Mary just posted an article about the fun WITF pledge drive, we thought we would try our hand at our own pledge drive.

Fearless Future started a team for the Susan G. Komen Global Race for the Cure in DC on June 6th. We are asking for people to donate money to our team.

If you donate, you will be entered into a drawing to win 20 hours of design work/consultation from Fearless Future. We could redesign your logo, create a brochure, redo your business cards, walk you though a re-branding strategy all for FREE.

Any amount would qualify you to be entered, but remember this is for a good cause.

You can donate on our team page any time between now and June 6th. Follow the link below and click on the “Donate to this Team!” button.

If you can be in DC on the 6th, join our team, we would love to have you!

Thank you!!
Fearless Future

** UPDATE **
Team Fearless Future raised almost $1,000 for the Race for the Cure! Thank you to everyone who donated!!

We also picked a winner for the free 20 hrs of work from FF. Congratulations Amanda Werhane from University of Wisconsin-Madison Library!

Bite-Sized Marketing

Bite-Sized Marketing

Mary and I have been working extremely hard on our new book with our good friend Nancy Dowd.

The book, Bite-Sized Marketing; solutuions for the overworked librarian, will be coming out this summer from ALA.
Keep an eye out for it!

Working with the SPCA

My goofy girl Lola

Mary and I are so excited!!! We are going to start doing some pro-bono work for the Adams County SPCA in Pennsylvania soon. Which means we get to work with the awesome Lisa Conklin, their director of development.

We will keep you updated on what we come up with. This is really exciting for us since we are both huge animal lovers:

My Raucous Bunch (Roxey, Lola, & Stewie)
My Raucous Bunch (Roxey, Lola, & Stewie)
Mary's crazy cats (Steward & Basil)
Mary’s crazy cats (Steward & Basil)

Mary is kickin’ ass and takin’ names

This week Mary is presenting at two conferences. Woah Mama!

Keep an eye out for her if you are attending either of these conferences!

A Brand You World: Amigos Member Conference 2008
Breakout Session with Yvonne Mery
Wednesday, May 7th, 2008

Can Libraries Be Sold like Soap?
When: Wednesday, May 7 – 1:00 p.m. – 3:10 p.m. (Breakout Session)
Speakers: Mary Evangeliste Director of User Services & Outreach, Gettysburg College and Co-Founder, Fearless Future: Marketing for Things That Matter; Yvonne Mery, Assistant Librarian, Undergraduate Services Team, University of Arizona Library
Audience: Branding and Marketing
Traditionally, many librarians have had little faith in commercial marketing, perceiving it as unnecessary and claiming, in effect, that you can’t sell libraries like you sell soap. This session will present an alternative perspective on commercial marketing: social marketing and its applicability to libraries.

Tools of Engagement: Attracting and Engaging Library Users
Library Challenges & Opportunities
Friday, May 9th, 2008

What are the most creative libraries doing to engage current and potential users of the library? Join us as we explore great new ideas for reaching and engaging users and look at some results of users’ involvement in shaping library services, programs, and spaces. This program will go beyond PR, to involving our various communities of users in shaping the libraries of the future. Panelists include an accomplished library social marketer and outreach librarian, a very successful public library director who has integrated her library with other public agencies, a leader in college student engagement programs, and a recent MLS graduate exploring new ideas. This teleconference is 90 minutes–Noon to 1:30 p.m. Eastern Time

Fearless Rebranding

Mary and I are always haranguing anyone who will listen about the importance of a solid brand. So, in order to strengthen our own brand, we have launched a new logo.

In order to maintain a little of the old branding, we took the three circles of our old logo and turned them into the windows of the rocketship. By and large, the typography remained the same but our tagline has now changed to more accurately portray our company.

Old Logo New Logo

We were able to keep our “Retro-Futuristic” look that we love, but make it more eye catching and dynamic.

What do you think? Oh, and check out the new homepage design too…

Keepin’ it fresh

Mary and I are testing out a new blog design. If you are reading this in a feed reader, come check out the new design and the new features.

Poke around and let us know what you think.