This blog is no longer maintained. Please visit our new blog.

Social Marketing & m.e.


Yvonne & I  are reading an excellent book on Social Marketing that has many great examples of successful campaigns. Run to the library to borrow it or to amazon to order it—Social Marketing : Influencing Behaviors for Good. We at Fearless Future are committed to making great social marketing and design that works for non profits but what if we are the target audience of a social marketing campaign—does it work on us—for sure!

I have a dirty secret! For many years I have been a secret smoker. Just one every now and then. But still this ad from Washington State Anti-Litter Campaign makes me think every time I think about lighting up in my car. It is a brilliant piece of social marketing. It is witty- Want to Litter ? Fine. It is specific—If you throw a cigarette butt out of your car in Washington State you could be fined 1,025 dollars.

It has made me change my behavior. Every time I think about smoking in my car, I wonder if there is a fine in Pennsylvania, the state where I currently reside. I wonder how much that fine is?  By the time I have thought through these things, well the knee jerk react to smoke has usually passed.

Digital Publishing


Here is a wonderfully insightful piece on how digital publishing is helping to separate the wheat from the chaff.

Print is dying.
Digital is surging.
Everyone is confused.

http://craigmod.com/journal/ipad_and_books/

[via DaringFireball]

Catchy Commercial Music

Commercials have always used music, in the background or instead of dialogue. Something I’ve noticed recently though is that more and more commercials use songs from more obscure artists, not just songs that are already in the popular mainstream. In 2008 Target had this commercial:

(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)

with two new roommates dancing and decorating to a song. Although the commercial was for the stuff, my friends and I bought the song. Millions of others must also have because Enur was the top dance seller on iTunes in 2008. This is great for musicians!

Pledge drives can be fun!

Fund Raiser
Okay, no one LOVES the pledge times for public radio and television, but some are less painful than others. The last two from Central Pennsylvania WITF have been down right awesome.

Ever since I was a young adult in DC I have tried to support public radio because I listen to it every day!

In February, right before Valentine’s day, WITF created a campaign called “show the love.” The pledge drive matched up donations with a delivery of a dozen roses. The drive encouraged listeners to pledge money and to show their love to both WITF and to someone they love or admire. It was easy way to remember to send someone some affection and also support the radio! I sent flowers to my mom and she was soooooo happy!

Now WITF is in the middle of their “plant a tree” initiative and they are partnering with the PA Department of Natural Resources and Conservation to create the WITF Woodland that will plant a tree for each person who pledges to the station.

Both of these pledge drives work because they have ADDED VALUE. The added value comes from getting something very specific out of pledging, In Feb it was flowers for me to send to my mom and now it is a tree in my name.

When you ask people to give money to your organization make sure you are adding value by appealing to the your audience’s values!

Fish Attack!

What comes to mind when you think of McDonald’s Filet-O-Fish sandwich?
If you’re like the 80% of Americans* out there, words such as gross, repulsive, or dysentery probably spring to mind. But if you’re like me, godlike ambrosia would be the only appropriate description; but I’ve digressed.

(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)

This commercial gives a more refreshed feel to the Filet-O-Fish as if trying to re-brand that “disgusting” image most Americans have, and the catchy tune is sure to make an impression. Whether you will change your mind about how you feel towards this square fishy patty between two buns smeared in tartar sauce, the next time you’re in any Micky D’s, “Give me back that filet o fish, give me that fish” will undoubtedly swim inside your head. Now, seriously, give me that Filet-O-Fish.
* statistic completely bogus

Saucy pizza!

delfina tee

I think this is amazing!

At San Francisco’s Pizzeria Delfina, they know how to own their pain. Rather than wringing their hands over Internet sourpusses who give them one-star Yelp ratings, they’ve printed up tees with excerpts from the most scathing reviews (“This place sucks”) and given them to the staff to wear.

[via Boing Boing]

Lake of Udaipur

This is an insanely cool music video from Le Tone, thought you would like to see it.

(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)

[via Drawn]

Planet Green

(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)

Rather than simply pandering to a younger demographic Discovery’s new channel, Planet Green, came up with a pretty inspired & humorous promo spot. The acting isn’t oscar caliber but this certainly will connect with their target audience a heck of a lot better than paying them to read a list of reasons why being eco-friendly is the prudent thing to do.

You have to give it to them for pulling this commercial off, it’s extremely hard to successfully use celebrities (Rocker Tommy Lee & Rapper Ludacris) as spokespeople.

Just look at this terrible example from TNT for the 2008 NBA playoffs featuring Terrence Howard as a comparison. EEEKKKK:
(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)

Simple, Elegant & Fun

(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)
Beautiful ad from Travelers Insurance.
Just by playing with the scale of the umbrella they made a great ad!

Sent by Cody-Thanks Cody!

Campaign for Real Beauty

Dove’s Campaign for Real Beauty made quite a splash when it hit the interwebs in 2006 with their 1st viral video entitled “evolution.”

As a testament to Dove’s success, Foster Farms has just made a spot-on parody of the “evolution” ad entitled “transformation.”

(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)
Dove’s “evolution”
(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)
Foster Farms’ “transformation”

While not exactly new, this is also another great example of culture jamming
Unilever is the parent company of Dove as well as Axe, a men’s cologne who’s ads usually catch ire for being misogynistic.

As a response to the apparent hypocrisy coming from Unilever, an internet user re-mixed Dove’s second viral ad “onslaught” with clips from Axe’s commercials.

(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)
Dove’s “onslaught”
(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)
“A message from Unilever”