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Will it make my teeth whiter?

Mary EvangelisteDerik A. Badman’s drawing of Mary

There have been some requests to post the powerpoint “Will it make my teeth whiter? Selling the library without selling out,” from ACRL Baltimore. Below you will find the presentation and the bibliography from the talk.

Derik Badman did a nice write up (and drawing) on the ACRL blog “live from the scene” regarding the presentation.

Oh and if anyone took pictures of this presentation would you please shoot me an e-mail? Mary and I were so scattered by then, we didn’t take any for posterity.

Will it make my teeth whiter presentation
Presentation bibliography

Mary’s ACRL Baltimore

mary_and_jonathan.jpgMary and Jonathan at the 2006 Swap ‘n Shop in NOLA

If you would like to catch a glimpse of the splendor that is Mary Evangeliste, you can see her in action at ACRL; Mary is presenting not once, but twice at ACRL in Baltimore this year.

Library as Convener: Collaborations that Build Creative (Academic) Communities

Session Format: Workshop
Track: Collaborations
Theme: Rocking the Boat (innovations)

Friday, March 30
8:30 AM – 12:15 PM

Session Number/Code: W
Room: Baltimore Convention Center – 338

Bess de Farber
Grants & Revenue Manager, University of Arizona Libraries
Mary Evangeliste
Training Coordinator-Information Commons, University of Arizona

Program Description:
Learn the art of collaboration through structured facilitative methods that yield creative ideas you never would have dreamed of on your own. The workshop presents a simulation of processes on how to host a CoLAB Planning® session in your library.

Note: This workshop limited to 60 particpants in order to ensure active participation. Pre-registration will be available in February 2007.

Learning Objectives

  • Understand the concepts that drive outstanding collaborations
  • Plan how to present an innovative facilitative process to discover new collaborative relationships/projects in your own community
  • Utilize tools that ensure candidness, follow-through, and commitment to the project end-result


Will it make my teeth whiter? Selling the library without selling out

Session Format: Panel Session
Track: The Environment for Libraries
Theme: Lifelines (values)

Saturday, March 31
4:30 PM – 5:30 PM

Session Number/Code: PN
Room: Baltimore Convention Center – 310

Julie O’Keeffe
Coordinator of Outreach Services, Marquette University
Erla Heyns Ph.D. Libr
Director, Cornell University
Mary Evangeliste
Training Coordinator-Information Commons, University of Arizona
Patricia Berge
Librarian, Marquette University

Program Description:
Academic libraries increasingly compete for the attention of patrons. Many librarians have begun to embrace marketing of libraries, however, many are still reluctant. How do we move from marketing as an add-on to making it integral to libraries?

Learning Objectives

  • Articulate assumptions and obstacles towards marketing
  • Describe methods to communicate our professional ethics, as outlined by ALA, through marketing
  • Analyze the costs and benefits of marketing

Better than Botox?


As ALA rounds the corner and you are getting your schedule squared away, all of you have to make room for the LAMA Swap & Shop. Mary and I will have some great brochure makeovers on display and we will be giving away tons of pointers, as well as a few packets of hands-on information.

Swap & Shop:
Sunday, June 25th
11-1:30 in the Main Exhibit Hall in the special events area behind aisle 3700.

I can’t wait to see you all there.

ACRL/MARL announces 2007 marketing award !


This is very exciting, so start collecting all of your marketing material and documenting it along the way! REMEMBER to take pictures of events, keep pdf, jiff, and jpegs of everything you make!

The deadline for submissions Monday December 4th, 2006!

This was just announced and I am sure Jonathan and I will be writing more about it in the next few months so stay tuned…if you would like to see all the criteria for award please see the ACRL site… and if you want to see how happy you will be when you win the award see our picture from 2005 at ACRL Award site…

PS: Most importantly, on the ACRL site for the 2005 Best Practices in Marketing Academic and Research Libraries @your library Award, you will find American University’s communication plan and our video that rocked Minneapolis and our entire package that we submitted. All of this content is licensed under Creative Commons, this means that anyone can use our materials as long as they give attribution to our team. This enables us to build on each others work, instead of constantly reinventing the wheel and it contributes to scholarly communication.

What is happening at ALA in New Orleans ?

I am just starting to put my iternary together for ALA and this came across my computer today and seems interesting.

“PR Forum to focus on word-of-mouth-marketing.” American Library Association. 2006. m (Accessed 27 Apr, 2006)

here is the press release:

Marketing is Everyone’s Job @ your library®:
PR Forum to focus on word-of-mouth-marketing

(CHICAGO) “Word-of-mouth marketing” is the latest buzz word when it comes to promoting your library, but what does it really mean? Plan to attend the annual PR FORUM during the ALA Annual Conference in New Orleans, and you will learn what it is, why it works and how you can use it to engage every staff member, trustee, Friend, faculty member and student in spreading your library’s message.

The PR FORUM will take place Sunday, June 25, 2006, from 8 to 10 a.m. in Morial Convention Center, Room 352.

The program is geared toward library public relations and marketing professionals but is open to any ALA member wishing to attend. This can’t-miss event will feature an expert panel offering tips and strategies for making the most out of your word-of-mouth efforts. It also will include an update on The Campaign for America’s Libraries and recognition of the Maricopa County (Ariz.) Library District, winner of the 2006 Scholastic Library Publishing National Library Week Grant.

The “word-of-mouth marketing” panelists include:

  • Peggy Barber and Linda Wallace, Principals, Library Communications Strategies, Inc.
  • Camila Alire, Dean, University Libraries, University of New Mexico; ACRL President
  • Donna Dziedzic, Executive Director, Naperville (Ill.) Public Library

The PR FORUM will be moderated by Kathleen Imhoff, Executive Director, Lexington (Ky.) Public Library and chair of the PR Assembly, which sponsors the PR FORUM. The PR Assembly is a subcommittee of the ALA Public Awareness Committee.

new orleans1.jpg

What is everyone else doing at ALA?