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Mountain Dew—History

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Stop what you are doing and watch this amazing video from Buck!

As part of Mountain Dew’s new logo launch, the brand team at Pepsi asked us to conceive, direct and produce a short animation exploring the evolution of the Dew Brand. We decided to take a walk through history (packed with historical taglines), starting with Dew’s country roots as a moonshine mixer and getting progressively more urban as we move to modern times. And all in 15 seconds!

[via Drawn!]

The world is just awesome

Along with the discovery channel’s new branding, they have rolled out a really charming commercial.

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I really like the new commercial (it gives me the warm & fuzzies), and I also really like the new typography of Discovery’s new logo, but I’m not crazy about the “D” and globe combination they have started using as a stand-alone component of the branding.

[rebranding via AdGoodness]

Fearless Rebranding


Mary and I are always haranguing anyone who will listen about the importance of a solid brand. So, in order to strengthen our own brand, we have launched a new logo.

In order to maintain a little of the old branding, we took the three circles of our old logo and turned them into the windows of the rocketship. By and large, the typography remained the same but our tagline has now changed to more accurately portray our company.

Old Logo New Logo

We were able to keep our “Retro-Futuristic” look that we love, but make it more eye catching and dynamic.

What do you think? Oh, and check out the new homepage design too…