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Gol Airlines

Unfortunately, for legal reasons, I had to take down a series of ads that I posted a few days ago, but I found these substitutes, which I really, really like.
They have the same light and warm feeling in their approach, and there is something fresh about these. The photos were taken by Jan von Holleben. Amazing work!

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“If you always dreamed of flying, now you can.
Gol Airlines. Low-fare flights throughout South America.”

Via Ads of the world

Awesome Series of Ads – Kodak Rechargeable Batteries

Just when you thought it was dead. Just when you thought it was dead. Just when you thought it was dead.

Although somewhat morbid, these ads illustrate impeccable execution and clarity of concept.

Via AdsoftheWorld

You are infected with… HUMANS!!!

This video was pulled from Three Legged Legs via Drawn!. When I saw this I was struck by how, a campaign framed in this way, would be infinitely more effective than the advertising that PETA puts out, which is odd since Three Legged Legs isn’t trying to change the world, they are just showing off their amazing animation skills.

That’s the problem with non profits in general – they get so bogged-down with changing the world that their message gets lost because of their own self-importance. Shoving images of butchered lambs into the hands of people who are enjoying their morning Starbucks (à la PETA) is alienating the people they are trying to influence; however, a simple re-framing that connects to the audience would work wonders.

This video communicates the same core message just in a way that is much more accessible to everyone.

Stark is Good

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An article, in the May 7th issue of The New York Times Magazine, called Shelf Improvement discusses the emerging “private label” or “store brand” and its growth in popularity. These store brands used to mimic the look of famous name products, but now a grocery store chain called Publix is taking an opposite strategy.

PD.JF06_Page_08b.jpgI think the ideas celebrated in this article and in the many accolades that Publix designs have garnered are applicable to libraries. These include pieces in Package Design Magazine and Private Label Buyer and an award from the graphic design magazine HOW. Each time I walk into a library I find tons of design clutter. Every brochure looks different from one another. Sometimes there is a mixture of home grown objects and free things that libraries have received from vendors (which are slick, but hardly well designed). My point is there is no clarity, no continuity in any of the designs. It is hard to tell what the library is trying to say, where you are supposed to go etc.

PD.JF06_Page_12a.jpgSome of the design principals that helped Publix win such awards could help us:

  • “Instead of echoing brand-name designs, Publix’s products have their own look: clean, clever and — with lots of white space and simple but crisp typography…”
  • “Cox’s (Tim Cox, director of the company’s in-house creative-service department) department set out to create a style that would “separate itself from what else is happening on the shelf.” If most packaging screams “look at me” with bright, colorful, busy graphics, one response is to go the opposite way, with a spare look.
  • “The aluminum foil boxes… feature little animals (a turtle, a swan, a moose) made of foil. The image changes depending on the message for the category but gives the designers some flexibility, Cox says. “The tinfoil has been very popular,” he adds. “And the intent was for the customer to say, ‘Oh, I get it,‘ and they can stand there and smile. If you can engage with them on that level, it’s a different means of interaction.
Update:
An update to this article can be found here:
http://www.fearless-future.com/wordpress/archives/182/