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Making Amigos at Amigos

A great day in Texas. Mary and I gave our presentation/workshop to the Amigos folks in Dallas this past week. The workshop, “Can Libraries be Sold Like Soap?,” was similar to our CARL presentation but we did make a few adjustments. What’s great about the way we have structured the workshop is that we can easily tailor it to fit any size group. We’ve worked with groups as small as ten and as large as fifty. We can also easily cut or add activities to accommodate for time constraints. One hour workshops work, but they’re not as effective as the three hour workshops we have given.

“Can Libraries Be Sold Like Soap?” is constantly evolving. At the core is our commitment to offering a workshop that is engaging, practical, entertaining, and of course, educational. Still, we are always updating it with analyses of new social marketing campaigns and new activities that really allow participants to come out of the workshop with the beginnings of a campaign. The folks at Amigos came out of the workshop with some great ideas including the “Take One for You and One for a Friend” school library campaign and the public library campaign “Steal Music for Free at Your Library.”

We got to meet some great folks from the area including Nancy Hill from UTEP and Betty Long from the New Mexico State Library. We hope to see these folks again and develop workshops aimed at their particular staff and needs. Only regret is that we had to leave so early. Mary to Chicago for another workshop and me back to Tucson for work and three-year old play.

Thanks to Eddy and Laura at Amigos for all the help behind the scenes. Presentation and travel went off without a hitch thanks to their support. And again thanks to our guru, Katya Andresen, for continued inspiration via her book and blog.

One last thing. If you doubt Mary’s presence and stardom, just click here:

The gal’s a rising star!!!

Mary is kickin’ ass and takin’ names

This week Mary is presenting at two conferences. Woah Mama!

Keep an eye out for her if you are attending either of these conferences!

A Brand You World: Amigos Member Conference 2008
Breakout Session with Yvonne Mery
Wednesday, May 7th, 2008

Can Libraries Be Sold like Soap?
When: Wednesday, May 7 – 1:00 p.m. – 3:10 p.m. (Breakout Session)
Speakers: Mary Evangeliste Director of User Services & Outreach, Gettysburg College and Co-Founder, Fearless Future: Marketing for Things That Matter; Yvonne Mery, Assistant Librarian, Undergraduate Services Team, University of Arizona Library
Audience: Branding and Marketing
Traditionally, many librarians have had little faith in commercial marketing, perceiving it as unnecessary and claiming, in effect, that you can’t sell libraries like you sell soap. This session will present an alternative perspective on commercial marketing: social marketing and its applicability to libraries.

Tools of Engagement: Attracting and Engaging Library Users
Library Challenges & Opportunities
Friday, May 9th, 2008

What are the most creative libraries doing to engage current and potential users of the library? Join us as we explore great new ideas for reaching and engaging users and look at some results of users’ involvement in shaping library services, programs, and spaces. This program will go beyond PR, to involving our various communities of users in shaping the libraries of the future. Panelists include an accomplished library social marketer and outreach librarian, a very successful public library director who has integrated her library with other public agencies, a leader in college student engagement programs, and a recent MLS graduate exploring new ideas. This teleconference is 90 minutes–Noon to 1:30 p.m. Eastern Time