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First Online Workshop

This past month, Mary and I taught our first fully online synchronous workshop through Amigos Library Services.  Although, I have developed and taught online courses in asynchronous formats, both Mary and I learned a lot about the dynamics of teaching synchronously.

Transforming our in-person workshop to the online format took a considerable amount of time because we wanted to avoid the common pitfall of believing that what works in the classroom will work online. So, much of our time was spent in creative designing and brainstorming.  Our face-to-face workshops are fun, lively, and collaborative events where participants are constantly talking and bouncing ideas off each other. To replicate this online, when we  designed the online version of the workshop we stuck to the following:

  • Short lectures:  We didn’t want to bore participants with long lectures, so we kept them short and sweet (we hope).
  • Visuals:  Even short lectures can be boring, so we added life to our PowerPoint slides with engaging and thought-provoking images of the marketing campaigns to which we referred.
  • Student interactions: We peppered our hourly workshops with multiple opportunities for students to chime in and show examples of their own work.

The result?  A great experience for instructors and participants alike.  Participants came up with the beginnings of some great campaigns.  I loved Kelly’s idea of promoting her Southfield Public Library’s homework help service by offering parents the reward of more quality supper time with the family.  Lanee’s idea of “Professor Approved” databases for University of Arkansas students also stands out as a favorite.  Frances from the University of Washington came up with some great ideas of images for her Veterinary Medicine students. And finally, Sarah from Yuma Public Library came up with some great ideas for getting parents to use the summer reading online sign-up service.

Mary and I learned a whole lot about delivering classes synchronously. I am not sure I will ever get accustomed to lecturing online, telling a joke, and then just silence; it can make one quite self-conscious.

Amigos & Fearless Future

FOR IMMEDIATE RELEASE
January 14, 2010

Media contact: Larry Godwin
Phone: 1-800-843-8482, ext. 2847
Email: godwin@amigos.org

Amigos Partners with Fearless Future to Offer Online Library Marketing Course

Dallas, TX – Amigos Library Services has partnered with Fearless Future, a design and marketing consulting firm with experience supporting libraries, to offer to offer Selling Your Library Without Selling Out! an online project-based marketing course for librarians.

Fearless Future instructors Mary Evangeliste and Yvonne Mery will guide attendees and future designers through the steps needed to create an effective marketing campaign. Class activities will be structured around the actual marketing needs of participants. In true workshop fashion, students will leave the course with a real marketing plan.
The course is scheduled for the Amigos online classroom the first four Mondays in March from 10:30 a.m. to 12:30 p.m. CDT.

Describing the course, Laura Kimberly, Amigos’ Associate Director and Continuing Education Services Manager said, “This is an excellent course to take within the walls of one’s library and at the same time have access to the ideas of other students and knowledgeable instructors who span the country. Online technology allows us to offer students ample time to learn, develop, and apply new skills, and do so without incurring undue expense. Our participants will quickly find that Mary and Yvonne bring abundant energy and solid experience into the classroom.”

About Fearless Future
Fearless Future is a full-service design and marketing consulting firm committed to collaborating with non-profits and organizations that work towards the public good. Services offered include graphic design, visual identity, web design, print design, marketing consultation, marketing materials, marketing plans, workshops, group facilitation, communication positioning, publication audits, grant writing, and copy writing/editing. Mary Evangeliste is the Director of User Services and Outreach at Gettysburg College and co-author of Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian, published by ALA Editions. Yvonne Mery is an Assistant Librarian at the University of Arizona, Tucson.

About Amigos Library Services
For more than 30 years, Amigos Library Services, www.amigos.org, has helped its members obtain affordable services and share library resources and knowledge. With over 600 members, Amigos is the largest consortium of libraries and cultural heritage institutions in the southwestern United States. Through membership in Amigos, libraries collectively gain access to the latest innovations and services in the library community; pursue opportunities for continuing professional education; leverage their buying power; and preserve the region’s rich cultural heritage. This collaboration strengthens each member’s ability to serve and lead its community in the creative and effective use of information resources. ###

What a year…

2008 brought many great changes and many exciting projects to Fearless Future, so Jonathan and I wanted to take time to thank all of those people and companies that made it such a great year.
Whew!

  • January—Mary moved back East in January to central Pennsylvania. After one year as Director of User Services and Outreach at Musselman Library, Gettysburg College she continues to be engaged and excited about her work there. She and her wonderfully smart and creative colleagues are currently in the process of creating an integrated approach to marketing in libraries. Stay tuned for more details.
  • April—Jonathan continues to receive accolades about the IM marketing effort he was involved in with American Univerity Library and in April he presented about it at Computers in Libraries with our amazing colleagues Alex Hodges and Patricia West. This campaign proved that a library could create a great looking campaign that matched perfectly with its target audience and clearly stated the benefit of using the IM service to that audience.
  • April—Mary presented at CARL (California Academic and Research Libraries) in March with Pauline D. Manaka from University of California, Irvine and fellow fearless colleague Yvonne Mery from the University of Arizona Libraries. We adapted the “Can Libraries be sold as Soap?” for an hour session and Pauline added a section about Energy Star. Pauline is a great library colleague and Yvonne and I hope to work with her again soon.
  • May—Mary was invited to be a panelist at the opening session Branding Bravely of at Amigos Library Services and at the same conference Mary and Yvonne conducted a three hour workshop version of “Can Libraries be sold as Soap?” We worked with the wonderful Laura Kimberly and Eddy Smith of Amigos who made us feel so welcome in Texas. Last but not least we got to catch up with one of our favorite fearless friends, Tommie Wingfield.
  • May—Mary was invited to be a panelist on College of Dupage’s Library Challenges and Opportunities Teleconference—Rules of Engagement: Attracting and Engaging Library Users. This was the first time Mary was involved in a live, produced teleconference and it took her a while to get used to this format. The entire production crew at Dupage was so amazing, so patient and professional. Ellen Sutton who coordinates the Dupage Library Challenges and Opportunities asked Mary to work with her on the 2009 Library Challenges & Opportunities and together they put together two new programs for 2009. More about them later.
  • August—Jonathan’s design of American University Library’s Annual Report was featured in Graphic Design USA’s “American In-House Design Award”.
  • August—Mary conducted a three-hour version of “Can Libraries be sold as Soap?” for the Tri-state College Library Cooperative. Mary worked closely with Joy Dlugosz of Eastern University to adapt the workshop to the needs of the organization. Joy first met Mary when Mary was a guest lecturer for University of Pittsburgh’s School of Information Science. Mary does this every April for professor Susan Alman who is the director of the Fast Track program at Pitt. Joy is amazingly energetic and committed to librarianship.
  • September—Fearless Future begins work with the Adams County SPCA. First we redesigned their unchaining brochure and in 2009 we will be working on their membership campaign. We are so impressed with the commitment all of the ACSPCA employees and board bring to this shelter; we are honored to work with them.
  • October—Jonathan conducts Adobe Illustrator® training workshop for ARGY
  • October—Jonathan’s design for American University Library’s Annual Report is also featured inPrint Magazine’s October 2008 Issue “Creativity + Commerce Business Graphics”
  • November—Mary brought together three librarians to talk about Information Literacy for Life. This was the first teleconference that Mary helped shape and facilitated. It could not have gone any better. Alex Hodges, Niketha McKenzie and Roshin Matthew all presented about information literacy and their particular populations but more importantly the collaborations that can be created to create a seamless continuum of information literacy throughout one’s lifetime. Keep your eyes of all three of these librarians because you will undoubtedly her more about them.
  • November—Fearless Future works pro-bono for ArtLitho to design their holiday card.
  • November—Mary has chapter published in Staff Development Strategies That Work! Stories and Strategies from New Librarians. Mary chapter is titles Knowing and Showing : from a good to a great boss. In this chapter Mary recounts eight lessons she remembers from her greatest mentors and bosses. Working with editors Georgie Donovan and Miguel Figueroa made bring this chapter to fruition easy.
  • December—Fearless Future submits manuscript for their how-to marketing book soon to be published by ALA entitled “Bite Size Marketing”.
  • December—Fearless Future starts work with Julie Strange at Maryland Askus Now to create a commercial to promote their state-wide virtual reference service.

Thank you to everyone for making 2008 a great year!!!
Mary & Jonathan