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FF at ALA in DC!

Mary and I will be signing our book, Bite-Sized Marketing, with our co-author Nancy Dowd at the Swap & Shop.
Come by and say hi!

Sunday, June 27, 12:30–1:30 p.m.
Swap & Shop Presents: PR X-change (Public Relations Exchange)
LLAMA—PRMS Washington Convention Center—Special Events, Hall C, Aisle 700

Also, at the Swap & Shop my colleague from American University Library and fellow Fearless Collaborator, Patricia West and I will be accepting our award for the Best of Show Annual Report we created together last year.
This annual report has also won two additional awards: The Graphic Design USA InHouse Design Award and the Award of Excellence from the Communicator Awards.

Internal marketing is really important to us at Fearless Future. It something we often talk about with people when we are conducting workshops around the country. Internal marketing is defined as everything you do to inform and include your internal staff in your marketing efforts. It is so important that we devote a chapter in our book to the topic.

Mary and her colleague and friend Amy Ward will conduct an interactive workshop on internal marketing as part of the Grassroots program called Become Market Ready!

Become Market Ready!
ALA Washington Convention Center -101 Staff Support Interests
Monday, June 28, 8–10 a.m

Libraries now understand the importance of articulating value deliberately and consistently; some call this marketing. Prepare for marketing to your users by sharing the why, how and when with your organization. This workshop will focus on making your institution “market ready.” Before your organization spends time and money on marketing, attend this workshop and discover the proven tools needed for staff buy in. Learn how to create and conduct a publication audit and open forums for the entire staff. Find out how to develop style sheets and templates that will bring professional consistency to your marketing.

Neither Mary or Amy are morning people so it will interesting to see them dargging their coffee in for this one. They are both skilled trainers and presenters, so this should not only be fun but also informative!

Order our book!

Bite-Sized Marketing
Sorry we have been away for so long!

But, we have great news, you can now order our book Bite-Sized Marketing; realistic solutions for the overworked librarian!

ALA Editions, the publishing imprint of the American Library Association (ALA), announces the release of “Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian,” by Nancy Dowd, Mary Evangeliste, and Jonathan Silberman. This book shares simple and cost-effective approaches to effective library marketing in a format that reflects the way people read today. Filled with contemporary marketing ideas, the authors provide:

  • How-tos of guerrilla marketing
  • Cutting-edge digital marketing practices
  • Benefits of traditional print media

Visually compelling and thoroughly practical, this book challenges librarians to market libraries in new and original ways.

Click here to purchase it from ALA.

Contact us and we can get you a $5 coupon.

Bite-Sized Marketing

Bite-Sized Marketing

Mary and I have been working extremely hard on our new book with our good friend Nancy Dowd.

The book, Bite-Sized Marketing; solutuions for the overworked librarian, will be coming out this summer from ALA.
Keep an eye out for it!

What a year…

2008 brought many great changes and many exciting projects to Fearless Future, so Jonathan and I wanted to take time to thank all of those people and companies that made it such a great year.

  • January—Mary moved back East in January to central Pennsylvania. After one year as Director of User Services and Outreach at Musselman Library, Gettysburg College she continues to be engaged and excited about her work there. She and her wonderfully smart and creative colleagues are currently in the process of creating an integrated approach to marketing in libraries. Stay tuned for more details.
  • April—Jonathan continues to receive accolades about the IM marketing effort he was involved in with American Univerity Library and in April he presented about it at Computers in Libraries with our amazing colleagues Alex Hodges and Patricia West. This campaign proved that a library could create a great looking campaign that matched perfectly with its target audience and clearly stated the benefit of using the IM service to that audience.
  • April—Mary presented at CARL (California Academic and Research Libraries) in March with Pauline D. Manaka from University of California, Irvine and fellow fearless colleague Yvonne Mery from the University of Arizona Libraries. We adapted the “Can Libraries be sold as Soap?” for an hour session and Pauline added a section about Energy Star. Pauline is a great library colleague and Yvonne and I hope to work with her again soon.
  • May—Mary was invited to be a panelist at the opening session Branding Bravely of at Amigos Library Services and at the same conference Mary and Yvonne conducted a three hour workshop version of “Can Libraries be sold as Soap?” We worked with the wonderful Laura Kimberly and Eddy Smith of Amigos who made us feel so welcome in Texas. Last but not least we got to catch up with one of our favorite fearless friends, Tommie Wingfield.
  • May—Mary was invited to be a panelist on College of Dupage’s Library Challenges and Opportunities Teleconference—Rules of Engagement: Attracting and Engaging Library Users. This was the first time Mary was involved in a live, produced teleconference and it took her a while to get used to this format. The entire production crew at Dupage was so amazing, so patient and professional. Ellen Sutton who coordinates the Dupage Library Challenges and Opportunities asked Mary to work with her on the 2009 Library Challenges & Opportunities and together they put together two new programs for 2009. More about them later.
  • August—Jonathan’s design of American University Library’s Annual Report was featured in Graphic Design USA’s “American In-House Design Award”.
  • August—Mary conducted a three-hour version of “Can Libraries be sold as Soap?” for the Tri-state College Library Cooperative. Mary worked closely with Joy Dlugosz of Eastern University to adapt the workshop to the needs of the organization. Joy first met Mary when Mary was a guest lecturer for University of Pittsburgh’s School of Information Science. Mary does this every April for professor Susan Alman who is the director of the Fast Track program at Pitt. Joy is amazingly energetic and committed to librarianship.
  • September—Fearless Future begins work with the Adams County SPCA. First we redesigned their unchaining brochure and in 2009 we will be working on their membership campaign. We are so impressed with the commitment all of the ACSPCA employees and board bring to this shelter; we are honored to work with them.
  • October—Jonathan conducts Adobe Illustrator® training workshop for ARGY
  • October—Jonathan’s design for American University Library’s Annual Report is also featured inPrint Magazine’s October 2008 Issue “Creativity + Commerce Business Graphics”
  • November—Mary brought together three librarians to talk about Information Literacy for Life. This was the first teleconference that Mary helped shape and facilitated. It could not have gone any better. Alex Hodges, Niketha McKenzie and Roshin Matthew all presented about information literacy and their particular populations but more importantly the collaborations that can be created to create a seamless continuum of information literacy throughout one’s lifetime. Keep your eyes of all three of these librarians because you will undoubtedly her more about them.
  • November—Fearless Future works pro-bono for ArtLitho to design their holiday card.
  • November—Mary has chapter published in Staff Development Strategies That Work! Stories and Strategies from New Librarians. Mary chapter is titles Knowing and Showing : from a good to a great boss. In this chapter Mary recounts eight lessons she remembers from her greatest mentors and bosses. Working with editors Georgie Donovan and Miguel Figueroa made bring this chapter to fruition easy.
  • December—Fearless Future submits manuscript for their how-to marketing book soon to be published by ALA entitled “Bite Size Marketing”.
  • December—Fearless Future starts work with Julie Strange at Maryland Askus Now to create a commercial to promote their state-wide virtual reference service.

Thank you to everyone for making 2008 a great year!!!
Mary & Jonathan

The Future’s So Bright I’ve Got To Wear Shades


It seems to me that people in libraries are obsessed with talking about the future of libraries. Being occupied by the future is kinda against my Buddhist beliefs, but that is another post altogether. Well I am here to tell you that we’ve got nothing to worry about!
I had the privilege of attending a conference put on by the students at the University of Arizona School of Information and Library Sciences and if the caliber and intellect of these students is an indication of the people moving into librarianship—I HAVE NO WORRIES!

This conference was way better than any ALA program I have ever attended. The subject matter was rich and the participants were enthusiastic.
Here is the link to the entire wonderful day:

There were so many wonderful programs that I wished that I could have been in two places at once…

Also there were many wonderful participants from the Knowledge River program at SIRLS (University of Arizona School of Information and Library Science)
If you do not know about the Knowledge River program please take a look here
It is a program to encourage Hispanic and Native American students into the library profession.

I have been fortunate enough to supervise two Interns from the Knowledge River program and they were and are fabulous.

Like I said, the future is so bright I’ve got to wear shades!

I am busy figuring out my last minute details on the two presentation I am doing for AZLA

See ya in Mesa !

ALA DC Restaurant List – Part 2: Around DC

So Hungry! Must hail cab!

Thai Tanic
Thai Food
1326-A 14th Street NW
Washington, DC 20005
Brilliant name, and great Thai food in “up and coming” neighborhood. Cheesy decor, but the food makes up for it. Also try one of their specialty, tropical drinks.

Singapore Bistro
Asian Fusion
1134 19th St. NW (between L & M)
Washington, DC 20036
Great Happy Hour Sushi and drinks

Georgia Brown
Low-Country Cuisine (read: Fancy Southern Food)
950 15th Street, NW (between I & K st)
Washington, DC 20005
Old fashion, upscale.

French Inspired
1527 17th St NW
Washington, DC 20036
Great brunch, crowded after dark, reasonably priced.

Café/Casual Eatery
1601 Connecticut Avenue, NW (Dupont Circle)
Washington, DC 20009
Fantastic food, great location and excellent price.

Charlie Chiang’s
1912 I Street, NW
Washington, DC 20006
Excellent & authentic Chinese food.

1218 Connecticut Ave NW
Washington, DC 20036
Brick oven pizza at it’s finest, a little pricey though.

DC Café
Italian & Greek
2035 P Street NW
Washington, DC 20036
Small and dingy, but excellent food. Large portions

Pizzeria Paradiso
2029 P St. NW
Washington, DC 20036
The best pizza in DC. However, extremely crowded all the time. Best to go early, or carry out.

The Childe Harold
1610 20th ST NW
Washington, DC 20036
Go and have one of their famous Guard’s Burgers (a grilled burger stuffed with cheddar cheese and bacon), and wash it down with a cold, refreshing beer.

ALA DC Restaurant List – Part 1: Around the Convention Center

Mary Evangeliste
Mary clearly not happy because she isn’t in DC enjoying the food. Photo by Alex Hodges

Austin Grille
Great Tex-Mex
750 E Street, NW
Washington, DC 20004
I worked there as a wait person for almost two years, and I still LOVE the place
try a swirlie! Giddy up!

Spanish Tapas
480 7th Street, NW
Washington, DC 20004
Great tapas! beautiful try the sangria
Right next door to Austin Grille
You can make online or phone reservations

Café Atlantico
Central & South American Cuisine
405 8th Street, NW
Washington, DC 20004
Between D and E Streets
Best Paella in town, I worked here too for a little while, such fun!
Later most night they move the tables back and the dancing begins!

Full Kee
509 H St, NW
Washington, DC 20001
Easily the BEST Chinese food in china town – a hidden treasure!
OH yes I do NOT believe that Full Kee takes credit cards

Mediterranean Tapas
701 9th St, NW (Corner of 9th & G st NW)
Washington, DC 20004
Amazing food and Beautiful architecture and ambiance, all for a reasonable price.

Capital City Brewery
Traditional American Fare
1100 New York Ave, NW
Washington, DC 20009
Great food & beer at a great price!икони

Win a Free Marketing Makeover!!!

If you are going to be at the ALA Annual Conference in DC this year, Mary and I will have a booth at the Swap & Shop where we will be raffling off a chance to have Fearless Future redesign the marketing material of your choice (logo, brochure, business cards, etc.) for free!

Head on down to the Washington Convention Center Special Events Area, behind Aisle 600 on the exhibit floor between 11 a.m. and 1:30 p.m. on Sunday, June 24 to enter.

We can’t wait to see you there!

Will it make my teeth whiter?

Mary EvangelisteDerik A. Badman’s drawing of Mary

There have been some requests to post the powerpoint “Will it make my teeth whiter? Selling the library without selling out,” from ACRL Baltimore. Below you will find the presentation and the bibliography from the talk.

Derik Badman did a nice write up (and drawing) on the ACRL blog “live from the scene” regarding the presentation.

Oh and if anyone took pictures of this presentation would you please shoot me an e-mail? Mary and I were so scattered by then, we didn’t take any for posterity.

Will it make my teeth whiter presentation
Presentation bibliography

Mary’s ACRL Baltimore

mary_and_jonathan.jpgMary and Jonathan at the 2006 Swap ‘n Shop in NOLA

If you would like to catch a glimpse of the splendor that is Mary Evangeliste, you can see her in action at ACRL; Mary is presenting not once, but twice at ACRL in Baltimore this year.

Library as Convener: Collaborations that Build Creative (Academic) Communities

Session Format: Workshop
Track: Collaborations
Theme: Rocking the Boat (innovations)

Friday, March 30
8:30 AM – 12:15 PM

Session Number/Code: W
Room: Baltimore Convention Center – 338

Bess de Farber
Grants & Revenue Manager, University of Arizona Libraries
Mary Evangeliste
Training Coordinator-Information Commons, University of Arizona

Program Description:
Learn the art of collaboration through structured facilitative methods that yield creative ideas you never would have dreamed of on your own. The workshop presents a simulation of processes on how to host a CoLAB Planning® session in your library.

Note: This workshop limited to 60 particpants in order to ensure active participation. Pre-registration will be available in February 2007.

Learning Objectives

  • Understand the concepts that drive outstanding collaborations
  • Plan how to present an innovative facilitative process to discover new collaborative relationships/projects in your own community
  • Utilize tools that ensure candidness, follow-through, and commitment to the project end-result


Will it make my teeth whiter? Selling the library without selling out

Session Format: Panel Session
Track: The Environment for Libraries
Theme: Lifelines (values)

Saturday, March 31
4:30 PM – 5:30 PM

Session Number/Code: PN
Room: Baltimore Convention Center – 310

Julie O’Keeffe
Coordinator of Outreach Services, Marquette University
Erla Heyns Ph.D. Libr
Director, Cornell University
Mary Evangeliste
Training Coordinator-Information Commons, University of Arizona
Patricia Berge
Librarian, Marquette University

Program Description:
Academic libraries increasingly compete for the attention of patrons. Many librarians have begun to embrace marketing of libraries, however, many are still reluctant. How do we move from marketing as an add-on to making it integral to libraries?

Learning Objectives

  • Articulate assumptions and obstacles towards marketing
  • Describe methods to communicate our professional ethics, as outlined by ALA, through marketing
  • Analyze the costs and benefits of marketing