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Gol Airlines

Unfortunately, for legal reasons, I had to take down a series of ads that I posted a few days ago, but I found these substitutes, which I really, really like.
They have the same light and warm feeling in their approach, and there is something fresh about these. The photos were taken by Jan von Holleben. Amazing work!

gol_sand.jpg gol_baloon.jpg gol_tarzan.jpg
“If you always dreamed of flying, now you can.
Gol Airlines. Low-fare flights throughout South America.”

Via Ads of the world

Awesome Series of Ads – Kodak Rechargeable Batteries

Just when you thought it was dead. Just when you thought it was dead. Just when you thought it was dead.

Although somewhat morbid, these ads illustrate impeccable execution and clarity of concept.

Via AdsoftheWorld

Message Placement


Our friends over at Advertising/Design Goodness have brought us another great example of effective message placement; talk about demographic targeting.

“Great idea for Fissler pans. When you buy a piece of meat at the grocery store it will be wrapped in piece of paper with the pan on it.”

Working with a designer


Finding a designer:

If you aren’t lucky enough to have an onsite designer, check the local chapter of AIGA (American Institute of Graphic Arts), or if you work at or around a university, you can usually solicit a student to do some freelance work for you. Sites like craigslist or Agaveblue are great places to find or post freelance jobs as well.

Initial stage of working with a designer:

Designers are notoriously hard to work with.
Here are a few tips to make your interaction with them more beneficial for the both of you.

The reason that designers are so hard to work with is that their clients never say exactly what they want. The best way to overcome this obstacle is to bring as many examples of things that you like – Cut out advertisements from magazines, bring print-outs from the internet, if you like the color of your coffee mug, bring it with you to show your designer.

As a designer, I would love to be in the position to have too many resources to design around as opposed to nothing. I know that you will be happier with the outcome if I can pick and choose elements of things you like rather than fishing in the dark.

So now that you have provided your designer with a treasure-trove of insight into what you like, does that ensure that you will like the results? Not necessarily, but I can guarantee it will be closer to what you want.

Review stage:

This is the make-it or break-it moment. The designer has taken all of your input and put it all together. You are either thrilled with the outcome, or it just doesn’t seem right.

If it doesn’t seem right, then you need to communicate exactly what isn’t working for you. Sometimes that is a hard thing to do, but rather than just saying this doesn’t look right, try to be as specific as possible.

I hope that this will help bridge the gap between you and your designer, you can’t be afraid to say what you want, but you should also try be open to the ideas and the feedback the designer is providing you; they have a vested interest in making you look the best because their reputation as a designer is on the line.