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Pledge drives can be fun!

Fund Raiser
Okay, no one LOVES the pledge times for public radio and television, but some are less painful than others. The last two from Central Pennsylvania WITF have been down right awesome.

Ever since I was a young adult in DC I have tried to support public radio because I listen to it every day!

In February, right before Valentine’s day, WITF created a campaign called “show the love.” The pledge drive matched up donations with a delivery of a dozen roses. The drive encouraged listeners to pledge money and to show their love to both WITF and to someone they love or admire. It was easy way to remember to send someone some affection and also support the radio! I sent flowers to my mom and she was soooooo happy!

Now WITF is in the middle of their “plant a tree” initiative and they are partnering with the PA Department of Natural Resources and Conservation to create the WITF Woodland that will plant a tree for each person who pledges to the station.

Both of these pledge drives work because they have ADDED VALUE. The added value comes from getting something very specific out of pledging, In Feb it was flowers for me to send to my mom and now it is a tree in my name.

When you ask people to give money to your organization make sure you are adding value by appealing to the your audience’s values!