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Mary in C&RL News!

C&RL News coverMake sure you read the July/August issue of College & Research Libraries News – Mary Evangeliste (1/2 or Fearless Future) wrote a terrific article about our experience winning the Best Practices in Marketing Academic & Research Libraries in 2005. Her article (attached below) summarizes our experience at ARCL as well as information about the 2007 Best Practices award.

Congratulations Mary; what an awesome article!

C&RL News

Campaign against READ

Look at all the Celebs that want you to READ.
I can’t be the only one that thinks these are awful.

I’m not one to bash other people’s marketing efforts; I think it is extremely admirable that ALA got hip to marketing before everyone else, but i feel like they are beating a dead horse with both “READ” and “@ your library”.

It is time for ALA to re-think their marketing. There is one rule in marketing: Know thy audience. I don’t care how many skateboarders and rappers they slap on those READ posters, there is no way they are ever going to be cool.

Libraries are hard pills to swallow for millennials, this campaign helps alienate them even more. If ALA is serious about getting the next generation into libraries, they need to breath some fresh life into their marketing and come at it with a different perspective. This axiom stands for all institutions; I know for a fact that some of you out there using the READ campaign as some part of your marketing.

Something that ALA hasn’t grasped is that at this stage in the game it is more important for libraries to market to their specific audiences rather than to work toward creating a cohesive image for libraries as a whole.

Speaking as a “millennial” (although I hate to admit it) your job as a marketer is to let me know why I should bother stepping foot in a library when I have the world at my fingertips on the internet, telling me to READ isn’t going to cut it.

What is happening at ALA in New Orleans ?

I am just starting to put my iternary together for ALA and this came across my computer today and seems interesting.

“PR Forum to focus on word-of-mouth-marketing.” American Library Association. 2006. m (Accessed 27 Apr, 2006)

here is the press release:

Marketing is Everyone’s Job @ your library®:
PR Forum to focus on word-of-mouth-marketing

(CHICAGO) “Word-of-mouth marketing” is the latest buzz word when it comes to promoting your library, but what does it really mean? Plan to attend the annual PR FORUM during the ALA Annual Conference in New Orleans, and you will learn what it is, why it works and how you can use it to engage every staff member, trustee, Friend, faculty member and student in spreading your library’s message.

The PR FORUM will take place Sunday, June 25, 2006, from 8 to 10 a.m. in Morial Convention Center, Room 352.

The program is geared toward library public relations and marketing professionals but is open to any ALA member wishing to attend. This can’t-miss event will feature an expert panel offering tips and strategies for making the most out of your word-of-mouth efforts. It also will include an update on The Campaign for America’s Libraries and recognition of the Maricopa County (Ariz.) Library District, winner of the 2006 Scholastic Library Publishing National Library Week Grant.

The “word-of-mouth marketing” panelists include:

  • Peggy Barber and Linda Wallace, Principals, Library Communications Strategies, Inc.
  • Camila Alire, Dean, University Libraries, University of New Mexico; ACRL President
  • Donna Dziedzic, Executive Director, Naperville (Ill.) Public Library

The PR FORUM will be moderated by Kathleen Imhoff, Executive Director, Lexington (Ky.) Public Library and chair of the PR Assembly, which sponsors the PR FORUM. The PR Assembly is a subcommittee of the ALA Public Awareness Committee.

new orleans1.jpg

What is everyone else doing at ALA?