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Planet Green

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Rather than simply pandering to a younger demographic Discovery’s new channel, Planet Green, came up with a pretty inspired & humorous promo spot. The acting isn’t oscar caliber but this certainly will connect with their target audience a heck of a lot better than paying them to read a list of reasons why being eco-friendly is the prudent thing to do.

You have to give it to them for pulling this commercial off, it’s extremely hard to successfully use celebrities (Rocker Tommy Lee & Rapper Ludacris) as spokespeople.

Just look at this terrible example from TNT for the 2008 NBA playoffs featuring Terrence Howard as a comparison. EEEKKKK:
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1 Comments

  1. Mary Evangeliste said on June 14, 2008:

    I love the fact that in the spot with Ludacris and Tommy Lee they are trying to one up each other in eco-ness and that Tommy Lee pulls out that he has not showered for a week! Hahahahahahhah

    It reminds of a post we ran here a few months ago where we asked are you having Eco-Fun or Eco-Guilt :http://www.fearless-future.com/wordpress/archives/272/

    The only way people are going to continue to be dedicated to good causes is if we figure out ways to communicate about them that is interesting and fun, not heavy handed and this ad is a great example of that.

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