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Music is my boyfriend.

There are are some interesting shakeups happening in the marketing world as of late…

Apple pulled an odd PR move this week. They spotted a fan created ad by a teenager on YouTube and decided to get their ad agency to collaborate with the creator.

Nick Haley, an 18 year old from England loved the iPod Touch so much that he created his own commercial and put it up on YouTube. The people from Apple saw it and liked it so much that they contacted him and decided to “buy” the rights to it. You can see Nick’s version on top, and the actual produced spot on the bottom.

via AdGoodness


original ad by Nick Haley


new ad by TBWA/Chiat/Day

Slightly older news, but interesting none-the-less. Radiohead decided to release their new album “In Rainbows” digitally and allow their buyer to decide how much they think the album is worth—An astonishingly groundbreaking move in an industry that guards its intellectual property like a cure for cancer.икони

2 Trackbacks/Pingbacks

  1. Pingback: My Ghillie » Music is my boyfriend. on November 1, 2007
  2. Pingback: CSS: Music is My Hot Hot Sex on June 23, 2008

5 Comments

  1. Jonathan Silberman said on November 1, 2007:

    I decided to leave this editorial comment out of the post, but I actually think that the iPod Touch ad is kind of crap, I think it was more of a PR move on Apple’s part to get some interesting press, and obviously it worked.

  2. Walt Wasdyke said on November 7, 2007:

    Nice work, Nick. Jonathan may think the spot is crap, but it’s effective on many levels. The functionality of the I-Pod Touch is right out front, the elegance of the interface is clearly demonstrated and the damn song won’t leave my head!

  3. Khalif Fladger said on November 9, 2007:

    Yes, good job Nick as walt there said. The music on the comercial for the I-Pod Touch is so cool its stuck in my head. Can someone tell me what its called.

  4. Jeff said on November 13, 2007:

    Hi, the actual name of the song is “Music Is My Hot Hot Sex”. It’s by a group from Brazil called CSS. People have been searching for the wrong song.

    I created a page with a MP3, video, and lyrics for the song. It can be found here.

    http://www.mahalo.com/Music_Is_My_Hot_Hot_Sex

  5. Khalif Fladger said on July 18, 2008:

    hey again i google’d my name and it brought me back to this page. and i forgot all about this and the ipod comercial and how i was dying to know the song name
    ps: that comercial is the shizienizie and jonathan is a loser who is jealous that he couldnt think of it first,… you internet rat! what kind of name is silberman_you sarah silverman rip off…
    ps ps: 9 out of 10 says your downloading css onto your ipod tuch right now you hypocrite!

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