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Making Amigos at Amigos

A great day in Texas. Mary and I gave our presentation/workshop to the Amigos folks in Dallas this past week. The workshop, “Can Libraries be Sold Like Soap?,” was similar to our CARL presentation but we did make a few adjustments. What’s great about the way we have structured the workshop is that we can easily tailor it to fit any size group. We’ve worked with groups as small as ten and as large as fifty. We can also easily cut or add activities to accommodate for time constraints. One hour workshops work, but they’re not as effective as the three hour workshops we have given.

“Can Libraries Be Sold Like Soap?” is constantly evolving. At the core is our commitment to offering a workshop that is engaging, practical, entertaining, and of course, educational. Still, we are always updating it with analyses of new social marketing campaigns and new activities that really allow participants to come out of the workshop with the beginnings of a campaign. The folks at Amigos came out of the workshop with some great ideas including the “Take One for You and One for a Friend” school library campaign and the public library campaign “Steal Music for Free at Your Library.”

We got to meet some great folks from the area including Nancy Hill from UTEP and Betty Long from the New Mexico State Library. We hope to see these folks again and develop workshops aimed at their particular staff and needs. Only regret is that we had to leave so early. Mary to Chicago for another workshop and me back to Tucson for work and three-year old play.

Thanks to Eddy and Laura at Amigos for all the help behind the scenes. Presentation and travel went off without a hitch thanks to their support. And again thanks to our guru, Katya Andresen, for continued inspiration via her book and blog.

One last thing. If you doubt Mary’s presence and stardom, just click here: http://genneaux.wordpress.com/2008/05/09/i-am-a-tool-of-engagement/

The gal’s a rising star!!!

2 Comments

  1. Rebecca Blakiston said on May 13, 2008:

    Mary’s a star, you say? Like there was any doubt! You two are great and have been inspiring librarians left and right lately. I wish I could have been there.

  2. Mary Evangeliste said on May 18, 2008:

    Wow thanks to both Yvonne and Rebecca
    Both Yvonne and Rebecca are part of a new breed of librarian that make me so excited about the future of librar-ness.
    See my post :
    http://www.fearless-future.com/wordpress/?s=future+so+bright+I+

    I had a great time presenting at Amigos and like Yvonne said Laura and Eddy from Amigos made it so easy.
    I felt that I learned so much from being part of the teleconference-Tools of Engagement: Attracting and Engaging Library User at College of DuPage.
    I look forward to working with both groups again!
    I love the positivity and excitement that is around me when I attend and take part in these conferences.
    Marketing libraries or any non-profit is not easy but it is very worthwhile work.

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