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Godawful Series of Ads – Honda Helmets

The best defence is a good defence. Helmet Kiba. Japanese for Feline tooth. Centuries old technology. It's harder to save your honour than your life. Helmet Kame. Japanese for Tortoise. Centuries old technology. There is no guardian angel in Japanese culture. There is no need. Helmet Ken. Japanese for Sword. Centuries old technology.

These ads are an example of why a horrible idea on paper always equates to a horrible outcome, I would have loved to be a fly on the wall in this pitch meeting. “Let’s figure out a way to exploit the history of Japanese art for a cheap and ridiculous reason, because, you know, we are Japanese so it’s okay.”
For shame Honda, for shame.

Via AdsoftheWorld


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