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Bic Pens – More Joy of Writing

I found this over at Twenty Four while browsing their awesome collection of ads. These ads are apparently fairly old, but still relevant; I love the idea of taking the mundane and making it spectacular.

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A campaign for BIC Pens. A writing experience so good that you’ll take a long time even when you need to communicate an emergency situation. The campaign is an Epica Bronze Winner and was created by Jung Von Matt.

Credits: Creative Director(s): Mathias Stiller, Wolfgang Schneider >> Copywriter(s): Michael Haeussler >> Art Director(s): Michael Janke >> Photographer(s): Daniel Zoubek >> Other(s): Account Supervisor: Frank Lotze, Frauke Schmidt, Henning Gerstner

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